BMB Launches The Big Knit In A New Social Campaign For Innocent

BMB Launches The Big Knit In A New Social Campaign For Innocent

innocent has enlisted creative agency BMB to launch its 2021 Big Knit campaign with a set of social films featuring some very talkative sheep.  Now in its 18th year, the Big Knit Campaign asks the knitting population of the UK to knit tiny hats for innocent drinks, with the brand donating 25p to Age UK for every woolly creation, which […]

innocent Super Juice Gives Londoners a Vitamin Boost to Make their Day Super

innocent Super Juice Gives Londoners a Vitamin Boost to Make their Day Super

A new campaign by Sense London, to support the launch of Super Juice, innocent’s most ‘nutritionally dense’ juice, gives Londoners the chance to try the three recipes (Apple, Pear and Cucumber, Raspberry and Cherry, and Orange and Blood Orange) while out and about in the UK capital. The juices also contain ‘super suggestions’ attached to […]

Ex-innocent Drinks Duo Team up with Up-and-Coming Illustrators For Brand

Ex-innocent Drinks Duo Team up with Up-and-Coming Illustrators For Brand

David Folkman and Craig Jones quit their jobs at innocent Drinks to start Elderbrook Drinks in 2015. Their new brand, created by & SMITH and We All Need Words, calls out the overclaims of big sugary soft drinks and squash, and gently mocks the latest health fads. Elderbrook Drinks send cordials by post and you can […]

innocent Unveil Shiny New Smoothie Bottle with Same Great Taste

innocent Unveil Shiny New Smoothie Bottle with Same Great Taste

This autumn, innocent Drinks are giving their smoothies a bit of a makeover, so you’ll find familiar recipes and a few new ones in a clear bottle. In a move that includes transparent labels showing colour and texture, PET packaging, and a colourful tamper seal and label, drinkers can feel confident that they’re still getting a ‘pure […]

innocent Coconut Water Cracks In To Category

innocent Coconut Water Cracks In To Category

The launch of innocent’s coconut water range in April has helped drive growth of the UK coconut water category as innocent drives incremental sales and takes market share. With consumers increasingly looking for delicious tasting, refreshing drinks with added health benefits, the UK coconut water market has seen significant growth, with Nielsen data reporting a […]

Pearlfisher Redesigns innocent’s On-The-Go Juice Range

Pearlfisher Redesigns innocent’s On-The-Go Juice Range

Pearlfisher London has redesigned innocent’s on-the-go juice line, and introduced the drinks brand’s carafe design to the range. The brief, which spans creative strategy, graphic and structural packaging design, was to use design to inject the bottles with a “challenger spirit” that disrupts the sector and creates increases sales potential. Dan Gladden, Pearlfisher design director, […]

innocent Brings Back its Big Knit Campaign to Raise Funds for Age UK

innocent Brings Back its Big Knit Campaign to Raise Funds for Age UK

innocent have reintroduced their Big Knit campaign. This February the Coca-Cola owned company will be popping little woolly hats knitted by people up and down the UK on their smoothie (and juice) bottles to help raise money for charity. With 25p from every be-hatted bottle sold going straight to Age UK, innocent are confident of […]