This autumn, innocent Drinks are giving their smoothies a bit of a makeover, so you’ll find familiar recipes and a few new ones in a clear bottle. In a move that includes transparent labels showing colour and texture, PET packaging, and a colourful tamper seal and label, drinkers can feel confident that they’re still getting a ‘pure fruit’ (and sometimes, a bit of veg) smoothie that does a little bit of good.
What’s more, innocent never add any sugar or anything weird like colourings, and they’re never, ever made from concentrate. The smoothies still contain 2 portions of fruit and come with lots of the good stuff like fibre, vitamins and phytonutrients, so they still count towards your 5-a-day.
Nick Canney, MD for UK & Ireland says: “innocent was founded back in 1999 to make it easy for people to do themselves some good with the launch of our pure fruit smoothies. innocent continues to deliver on that promise today with growth of 34.6% Over the last year we’ve sold more than 750 million portions of fruit and veg and helped millions of people do themselves some good. However, with only 1 in 3 adults and 1 in 10 teenagers getting their 5 a day, there’s more to do. That’s why we are delighted to reveal our new packaging that so brilliantly showcases what’s inside our smoothies, made from pure fruit and veg and nothing else.”
The smoothies are available in 250ml and 750ml for a consistent look and feel, and cover a wide range of great tasting recipes:
- gorgeous greens: apples, pears, kale and baobab
- seriously strawberry: strawberries and bananas
- totally tropical: coconuts, pineapples and bananas
- pomegranate magic: pomegranates, blueberries and acai
- magnificent mango: mangoes and passion fruits
- berry good (only available in 750ml): blackcurrants, strawberries and blackberries
- kiwi wonder: kiwis, apples and lime
The new look smoothies will be supported by a £1 million marketing campaign that will include outdoor posters, in store activity, UK-wide experiential activity and a digital push.
Source: innocent Drinks