innocent has teamed up with retailer Oliver Bonas to create a range of life-sized hats inspired by the little woolly hats that adorn innocent smoothies every year and help raise money for the Big Knit.
The hand-knitted hats were inspired by people’s favourite little hats from Big Knit campaigns over the past 11 years. The full range includes hats for adults, children and babies in a variety of colours and styles to suit everyone.
For every life-sized Big Knit hat sold Bonas, a minimum donation of £5 from every adult hat and £3 from every kids’ hat will go directly to Age UK to help people keep warm and well this winter. The hats will be sold exclusively at Oliver Bonas stores up and down the country and online from this October.
The Big Knit campaign will be supported with digital and PR activity.
Nick Canney, UK MD at innocent said, “Over the past 11 years the Big Knit campaign has raised over £1.7m to help those who need it most, and it’s one of the things we’re most proud of at innocent. This year, we’re teaming up with Oliver Bonas and together we will raise lots more money and help raise awareness of the great work Age UK does.”
Oliver Tress, Founder and MD of Oliver Bonas, said: “We love the Big Knit campaign and are thrilled that we are working with our friends at innocent to help raise even more money for Age UK this winter. It is an exciting and special collaboration – two great companies working together for an important cause.”