Jake’s Boost, a health food startup, is bringing a new twist to the nut butter category, in both flavour and ethics. Their blends of multiple nuts and seeds are taking on nut butter rivals with new flavour combinations, whilst taking action against UK child hunger. Launched in 2015, Jake’s Boost’s collection of three multi-nut and […]
Runners get ready to rock – as Hard Rock’s Run Hard Rock Cafe 5/10K to benefit My Friend’s Place takes to the streets of Los Angeles for a third consecutive year. 2015’s race, takes place on Saturday, November 7, 2015, and will, for the first time, give runners the option of extending their run to […]
If there’s one thing that socially responsible businesses have learned, it’s that they can’t go at it alone. Whether it’s implementing responsible sourcing initiatives or creating a positive corporate model to make an impact on sustainability, there is strength in numbers. So where did Ben & Jerry’s turn for help and inspiration for its latest […]
innocent has teamed up with retailer Oliver Bonas to create a range of life-sized hats inspired by the little woolly hats that adorn innocent smoothies every year and help raise money for the Big Knit. The hand-knitted hats were inspired by people’s favourite little hats from Big Knit campaigns over the past 11 years. The […]
International development charity, Send a Cow, together with Starbucks partners across the country, has launched a nationwide fundraising campaign in the UK to support poor smallholder farmers in rural Rwanda. The Big Cow Project is taking place throughout October, with nearly 700 Starbucks stores across the nation competing to raise funds of £650 – the […]
Pizza Hut is focused on delivering flavorful, innovative food around the globe. But Pizza Hut isn’t just in the business of delivering pizza – it also strives to deliver hope to those in need with its annual World Hunger Relief campaign to benefit the UN World Food Programme (WFP). Through its World Hunger Relief program, now […]
Tullamore D.E.W. Irish Whisky announced its plans to engage Rugby fans nationwide with an integrated communications and events campaign to run during Rugby World Cup 2015. The U.S. activations mark the first time that Tullamore D.E.W. has been part of an internationally televised sporting event and are connected to a larger global undertaking by William […]
M&M’s Brand is on a mission to raise money and awareness – and lots of laughter – for the first-ever U.S. Red Nose Day campaign by asking fans and consumers to make someone else laugh. This week, Mars Chocolate North America announced that M&M’s, known for its colorful chocolate candies and equally colorful sense of […]
Creative marketing agency, RPM, were reappointed by Cadbury to enhance the brand’s annual Easter Egg Trails experience, that was held nationwide in partnership with the National Trust and National Trust for Scotland. This marks the eighth year of the campaign and the second year that Cadbury has commissioned RPM to develop the event proposition and […]
innocent have reintroduced their Big Knit campaign. This February the Coca-Cola owned company will be popping little woolly hats knitted by people up and down the UK on their smoothie (and juice) bottles to help raise money for charity. With 25p from every be-hatted bottle sold going straight to Age UK, innocent are confident of […]