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Home»Posts tagged with»New North Press

Guinness Aims to Inject ‘Skill & Craftsmanship’ with New Harp Logo

By Newsroom on April 25, 2016   Alcoholic, Beverages, Latest, Launches, Marketing  

Guinness Aims to Inject ‘Skill & Craftsmanship’ with New Harp Logo

Guinness has introduced a new design of its iconic harp logo as the Diageo owned brand aims to ‘reintroduce skill and craftsmanship’ and set it apart from the wave of new craft beers. Created by Design Bridge, the new logo was made through collaborations with illustrator Gerry Barney, harp-makers Niebisch & Tree, and artisan letterpress […]

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