Denomination disrupts French wine sector with new brand identity for La Noblesse

Denomination disrupts French wine sector with new brand identity for La Noblesse

The Loire Valley’s La Noblesse is shaking up the French wine sector with a fresh, modern and slightly irreverent twist by drinks design specialist Denomination. Brand owner Fourth Wave approached Denomination wanting to entice consumers to drink wines from the Loire Valley, a region under-represented in the category and awash with old fashioned, samey brand and packaging identities. […]

Fourth Wave launches ‘friendly’ wine range Hello! in collaboration with Denomination

Fourth Wave launches ‘friendly’ wine range Hello! in collaboration with Denomination

Australian winery Fourth Wave launches a new range of ‘friendly’ plant-based wines called Hello!, with brand strategy and packaging identity by drinks design specialist Denomination. The plant-based movement is booming as more people seek to reduce their dependence on animal products for all kinds of reasons, including health, the environment and animal welfare. To respond […]