Dairy Crest has revamped its Cathedral City Kids Snacking range with a move to lighter cheese for an improved nutrition profile and a new on-pack partnership with Nickelodeon to enhance appeal to families. From 10th October, packs across the full Cathedral City Kids’ Snacks range will be moving to 30% less fat ‘Mild Lighter’ cheese, […]
Popsicle is joining the superhero craze, and the brand has tapped Marvel to help. As part of a new superhero-themed campaign launching today, Popsicle will launch comic books featuring its orange, cherry and grape-flavored frozen treats as characters designed by Marvel Custom Solutions. The books will be released on June 21. A preview video introduces […]
