Surpassing advertising investment to date, Clipper shines a spotlight on Fairtrade and organic tea with ‘There’s Tea, Then There’s GOOD Tea’ Clipper Teas is expanding on its global marketing strategy that reconnects consumers to nature through the power of ethical and organic tea, kickstarting the year with a return to TV screens. With an investment […]
This January, Actimel is taking a bold approach to showcase the importance of supporting your immune system, especially during winter. A striking new billboard design, launching in London and Liverpool, will appear as though it has been battered and peeled away by harsh winter weather, creating an impactful visual message for passersby. The billboard’s text […]
‘Nitro Stout’ Added To Range Nirvana, the UK’s first-ever no/low brewery, has started 2025 with the release of ‘Nitro Stout’ (0.5% ABV) in a 330ml can, which also sports the brand’s striking new look. The latest creation of James Rabagliati, Nirvana’s head brewer who joined 12 months ago, it’s Nirvana’s first such style of beer […]
Gnaw extends reach into the hot beverage fixture with pioneering Mocha Melts Although coffee has resolutely established itself as the nation’s hot beverage of choice it’s now facing resistance from nostalgic, feelgood favourite Hot Chocolate which provides comfort, homeliness and a joyful swig of happy childhood memories, especially through cold, Winter afternoons and cozy, stay-at-home […]
TENZING, the pioneers in natural energy, have launched their first Christmas ad campaign calling for the return of the original Santa Claus. The 60 second video looks at the changing physique of Father Christmas having signed a sponsorship deal with a famous sugary drink brand over 100 years ago. The jolly character, depicted as he’s […]
Horlicks has unveiled its brand-new product ‘Horlicks Kids, Chocoland’, a fun, nutritious and chocolatey addition to the range for young families. To mark the launch, the brand is collaborating with Lucasfilm’s new series Star Wars: Skeleton Crew (streaming exclusively on Disney+ from December 4th). This new product development represents the malted drink brand’s first foray into […]
Today, evian, in collaboration with Pharrell Williams and his skincare and lifestyle brand Humanrace, has launched two attention-grabbing limited-edition bottles in blue and green: one still and one sparkling. This marks the first time evian has produced both iterations in glass form, building upon its 15-year legacy of luxury designer collaborations. The bottles combine eye-catching […]
Bringing the goodness of probiotics to the people MilkyMist, a renowned dairy innovator from South India, has teamed up with SIG and AnaBio Technologies to introduce the world’s first long-life probiotic buttermilk in aseptic carton packs. This groundbreaking development, showcased at Gulfood Manufacturing 2024 in Dubai, represents a major breakthrough in the beverage industry, allowing […]
With the aim to promote the perfect way to consume Guaraná in its main international markets, Guaraná Antarctica, the most-popular Brazilian soft drink in the world, has just launched a one-of-a kind experience: the first Orchard Drive-Thru. During an activation held on a boiling-hot day near Lisbon, Portugal, the public was able to savor Amazonian […]
innocent Drinks, Europe’s leading healthy drinks company, is spreading the power of fruit and veg with a confident new packaging redesign, to help drinkers navigate its portfolio with ease. innocent has created an iconic, effortlessly recognisable brand identity that stands out on the shelves. Revamping an entire portfolio of products including juices, core smoothies, iplus, […]