TENZING, the pioneers in natural energy, have launched their first Christmas ad campaign calling for the return of the original Santa Claus. The 60 second video looks at the changing physique of Father Christmas having signed a sponsorship deal with a famous sugary drink brand over 100 years ago. The jolly character, depicted as he’s […]
Horlicks has unveiled its brand-new product ‘Horlicks Kids, Chocoland’, a fun, nutritious and chocolatey addition to the range for young families. To mark the launch, the brand is collaborating with Lucasfilm’s new series Star Wars: Skeleton Crew (streaming exclusively on Disney+ from December 4th). This new product development represents the malted drink brand’s first foray into […]
Today, evian, in collaboration with Pharrell Williams and his skincare and lifestyle brand Humanrace, has launched two attention-grabbing limited-edition bottles in blue and green: one still and one sparkling. This marks the first time evian has produced both iterations in glass form, building upon its 15-year legacy of luxury designer collaborations. The bottles combine eye-catching […]
Bringing the goodness of probiotics to the people MilkyMist, a renowned dairy innovator from South India, has teamed up with SIG and AnaBio Technologies to introduce the world’s first long-life probiotic buttermilk in aseptic carton packs. This groundbreaking development, showcased at Gulfood Manufacturing 2024 in Dubai, represents a major breakthrough in the beverage industry, allowing […]
With the aim to promote the perfect way to consume Guaraná in its main international markets, Guaraná Antarctica, the most-popular Brazilian soft drink in the world, has just launched a one-of-a kind experience: the first Orchard Drive-Thru. During an activation held on a boiling-hot day near Lisbon, Portugal, the public was able to savor Amazonian […]
innocent Drinks, Europe’s leading healthy drinks company, is spreading the power of fruit and veg with a confident new packaging redesign, to help drinkers navigate its portfolio with ease. innocent has created an iconic, effortlessly recognisable brand identity that stands out on the shelves. Revamping an entire portfolio of products including juices, core smoothies, iplus, […]
Business Challenge One Living was born in 2018, founded by England rugby legend Jonny Wilkinson, as an extension of his own journey into the worlds of gut health, living foods and Kombucha, with a mission to help people overcome the common barriers to entry – expensive, hard-to-find niche products and unappetising flavours. Despite having already […]
Family (and friends) have given the Grumpy Mule Coffee brand a much-needed radical revitalisation, with a distinctive new personality that sets it apart from the ‘aloof’ speciality coffee brands. Backdrop. For more than a decade the partnership between Cafédirect and F&f has been growing. Through ongoing brand refreshes and strengthening the company’s position, Cafédirect has […]
Tick Tock, one of the UK’s most iconic tea brands has partnered with creative agency Only Now to help launch their first ever decaffeinated black tea. This new blend offers the robust flavour of traditional black tea, perfect for those who crave the taste with less caffeine. The packaging needed to stand out as a […]
Clipper Teas, the Beaminster-based B Corp brand owned by Ecotone UK, has launched a special pack for food service operators that celebrates 40 years of ethical and sustainable tea production in the county. The Fairtrade tea brand has expanded its range with a new design to commemorate its Dorset heritage, featuring renowned regional landmarks. With […]