PB Creative Leads the Herd with a New Rare-Breed Dairy Brand

PB Creative Leads the Herd with a New Rare-Breed Dairy Brand

PB Creative develops a new brand concept for a range of artisanal rare-breed dairy products, in response to a direct-to-consumer challenge set by FMCG title The Grocer. The success of the dairy sector has been dwindling recently. Public health campaigns and concerns about animal welfare have taken their toll, with many consumers falling out of […]

Welch’s Disrupts the Juice Category After Uncovering Latest Shopping Trends for Men

Welch’s Disrupts the Juice Category After Uncovering Latest Shopping Trends for Men

Welch’s, a leading seller of Concord and Niagara grape-based products, shines a light on a frequently ignored shopper in America and it’s not who you’d expect. Launching on October 15, the marketing campaign “Tough as Grapes” will focus on a new audience of Gen X men with a tough and gritty look at how Welch’s […]

Shekhar Kapur and Parminder Nagra Launch Animation with WaterAid on Impact of Water Crisis on Girls

Shekhar Kapur and Parminder Nagra Launch Animation with WaterAid on Impact of Water Crisis on Girls

 Acclaimed Indian film director, Shekhar Kapur has collaborated with international charity WaterAid to create a short animation, Brides of the Well, adapted from a story written by Shekhar to highlight the impact of the water crisis on women and girls globally. Narrated by Bend it like Beckham and ER star, Parminder Nagra, the film […]

Coca-Cola Drops £4m on First Ad Campaign for Fuze Tea Brand

Coca-Cola Drops £4m on First Ad Campaign for Fuze Tea Brand

 Coca-Cola has launched its first ad campaign for low-calorie variant Fuze Tea. The brand was brought to the UK earlier in 2018 following a period of rapid growth, becoming a billion-dollar brand for Coke within just three years of its 2012 launch. When it arrived in the UK, Coke said it would spend £4m […]

Tube Ghoul Spooks London Commuters to Promote Fanta’s Twisted Carnival

Tube Ghoul Spooks London Commuters to Promote Fanta’s Twisted Carnival

A ghoulish old lady was spotted in various commuter hotspots around London on October 4, giving commuters a rush-hour shock on their way to work. Office workers were stunned to witness the bizarre, spine-chilling scene of the sinister senior styled with prosthetic horror make up, riding the Jubilee Line train on a vintage rocking chair. […]

Dunkin’ and Actress Olivia Wilde Team to Introduce the Home that Runs on Dunkin’

Dunkin’ and Actress Olivia Wilde Team to Introduce the Home that Runs on Dunkin’

For years America has run on Dunkin’, and Dunkin’ Donuts Coffee at Home is bringing that slogan to life in New York City with the Home That Runs on Dunkin’, the tiny home powered by spent coffee grounds. The Home That Runs on Dunkin’s biofuel was developed by Blue Marble. They created a custom B80 blend using […]

illycaffè Celebrates International Coffee Day with #Thanks4TheCoffee Initiative

illycaffè Celebrates International Coffee Day with #Thanks4TheCoffee Initiative

illycaffè, a global leader in the high quality coffee segment, brings its #Thanks4TheCoffee initiative to life to recognise International Coffee Day, as designated by the ICO (International Coffee Organisation) to celebrate coffee throughout the world. Since 2016, illycaffè has marked the day with an initiative called #Thanks4TheCoffee, which strives to forge deeper connections among consumers and those […]

S’well Continues UK Expansion with Boots Partnership

S’well Continues UK Expansion with Boots Partnership

S’ip by S’well, the fun and fashionable hydration accessory from S’well, has just launched in Boots stores around the UK. The initial launch sees the S’ip by S’well range of products stocked in 166 Boots storefronts nationwide, and comes in response to growing consumer demand for reusable products that help to displace single-use plastic bottles. […]

Cow & Gate Makes Strategic Design Move with its New EaZypack Milk Packaging

Cow & Gate Makes Strategic Design Move with its New EaZypack Milk Packaging

The Cow & Gate business tasked Conran Design Group with redesigning its EaZypack baby and toddler milk packaging and baby food portfolios to better reflect its core brand purpose  and beliefs: authenticity, nature inspired design and instinctive parenting. EaZypack Milk: launching this month, the changes aim to ensure that the brand substantiates its modern positioning […]

Lemlift Encourage Viewers to ‘Ditch the Winter Look’ in New TV Campaign

Lemlift Encourage Viewers to ‘Ditch the Winter Look’ in New TV Campaign

 Health giant Reckitt Benckiser have released Lemlift, a dissolvable supplement designed to support the immune system with Vitamin C and Zinc. With the dog days of summer far behind us and the cold, wet and blustery commutes of winter ever encroaching, Lemlift’s debut ad, ‘Winter Look’, features a vibrant character animation, fully intent on […]

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