Inca Kola is a Peruvian national treasure, woven into the country’s culture and identity – but it needed a refresh amid fierce competition and fading relevance. Our research revealed a compelling consumer truth – that in Peru’s rich, evolving culture, difference is something to be celebrated. This gave us a powerful platform for our rebrand, […]
Long associated with fine dining, BRU had become increasingly perceived as distant and outdated. WeWantMore set out to change that, repositioning the brand from a restaurant staple to the finishing touch for the table, designed for every meaningful moment shared around food. Central to the redesign was a shift in perspective: from shelf impact to table […]
This month Phizz, the #1 brand in the UK’s fastest growing wellbeing category*, launches its biggest travel-focused marketing campaign to date. Running throughout August, the OOH is centred around the creative platform, “When travel demands more, add some Phizz”, designed to position the brand as the go-to hydration solution for people on the move. Going live across the UK, the […]
Ueshima, the UK’s number 5 ground coffee brand and Japan’s number one coffee brand, has launched a refresh. The move marks a new chapter in the 93-year-old Japanese coffee brand’s evolution, as it challenges the traditional dominance of Italian, Brazilian and Kenyan specialists. Designed by London-based branding agency The Clearing (theclearing.co.uk), who originally created the brand when […]
For all the ‘positive energy’ that currently resides around better-for-you drinks, it remains a disjointed, dysfunctional fixture with so many of the leading lights prioritizing one primary need, be that collagen support, energy or hydration. vybey saw the opportunity to bring 3 distinct yet inter-connected need states (energy, focus, collagen support and light hydration) within one […]
#SmilePlease global platform and refreshed global visual identity encourages a positive outlook and spontaneous moments of happiness, reinforcing Mirinda’s commitment to bold, flavorful fun. Today, Mirinda® has unveiled a powerful new global platform ‘Smile Please’ alongside a fresh brand visual identity. The fun and impactful movement is designed to brighten everyday life, spark joy and […]
eauYES, the UK’s first flavoured sparkling mineral water, is celebrating new success in the food service sector. This month sees new listings secured with Brakes (from 1st May), JD Food and the Foodbuy Group as the brand strengthens its UK distribution. The brand, which launched to the UK market in May 2025, offers a flavoured […]
From cutting back on sugar to actively supporting gut health, kombucha is fast becoming the nation’s go-to healthy swap for the ‘fizzy drink’. Now worth £33m*, the kombucha category moves firmly into the mainstream, riding a wave of demand for low-sugar, functional “adult soft drinks” that deliver real flavour and real health benefits. Responding to this shift, […]
This month, Phizz, the UK’s No. 1 hydration enhancer, launches its latest integrated campaign. Running across London from March through to June, the campaign is built around the concept “Phizz Makes It Better” and combines out-of-home media, large-scale sampling, events, and strategic partnerships and paid and organic social which is forecasted to deliver 40m impressions. […]
KIDS’ fruit drinks and snacking brand, Pip Organic, has become a Certified B Corporation (B Corp), as part of its mission to put people and the planet first throughout its business practices. The family-owned 100% organic brand, co-founded by husband-and-wife duo Patrick and Karen O’Flaherty, joins over 2,500 businesses who have achieved B Corp status […]