From the gym-obsessed performance drivers, to the holier-than-thou nutrition evangelists, the health and wellness supplement category is crowded with all manner of brands. Hux aims to cut through the confusion with a focussed range of scientifically backed products – not only for the iron-pumpers or the fad-food followers, but for ordinary people who just need […]
Global retail design agency Sheridan&Co reveals its latest work in creating the new brand identity for KIN – a range of premium nutritional supplements developed by renowned fitness gurus Kyle and Kelly Maslen, otherwise known collectively as KMPT. With a combined 17 years of industry experience, Kyle has trained GB athletes, industry execs and celebrities, […]