From May 1, Domino’s, one of the UK’s favourite pizza brand, is broadening its ‘Official Food of Everything’ strategy by sponsoring Sky Sports News from 5pm to 7pm daily to build its appeal amongst sports fans. The deal was developed by Sky Media which worked closely with Arena Media to develop initiatives that are relevant […]
VCCP’s debut campaign for Domino’s positions the pizza delivery brand as “The official food of everything” with six TV spots. The series of ads is meant to illustrate the versatility of a freshly-ordered Domino’s Pizza by featuring humorous “real-life” situations, such as teenage nerds who try to be cool and awkward family encounters. VCCP, which […]
