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Home»Posts tagged with»OgilvyOne Athens

Lacta Uses Branded Entertainment and AI in Order to Define Love

By Newsroom on April 3, 2018   Food, Latest, Launches, Marketing  

Lacta Uses Branded Entertainment and AI in Order to Define Love

 Mondelēz International owned Lacta chocolate, has always been a symbol for love in Greece. Years of advertising have established it as the perfect gift to give on Valentine’s day. But in an age of obsession with technology and Artificial Intelligence, Lacta wanted to remind everyone that without love, life is tasteless and that what […]

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