How Dannon Made Yogurt Mainstream in America After Starting as a Staple for Immigrants
Dannon, which turned 75 this year, is the leading brand in the yogurt category with 34 percent of the market. Yogurt is a $8.5 billion category in the U.S., according to Mintel data, but it wasn’t always. In the mid-1970s, many Americans—reared on red meat and convenience foods—still considered the fermented milk product to be […]