Smoothie King Launches ‘Rule The Day’ Branding via Rodgers Townsend

Smoothie King Launches ‘Rule The Day’ Branding via Rodgers Townsend

Smoothie King, the world’s leading smoothie brand, will encourage guests to “Rule The Day” through new branding that delivers on the company’s vision to be an integral part of every health and fitness journey. The rebrand, led by creative agency of record Omnicom Group-owned Rodgers Townsend, comes as Smoothie King continues its menu makeover, a […]

BBDO Worldwide Launches Flare Studio with Mars as Inaugural Client Partner

BBDO Worldwide Launches Flare Studio with Mars as Inaugural Client Partner

BBDO Worldwide announced the launch of Flare Studio, a new, curated crowdsourcing initiative developed to meet the rising demand for diverse and authentic video content for an online audience. The initiative, led by AMV BBDO in London, gives clients access to a global talent pool of creatives, filmmakers, production companies and influencers through a content creation […]