Coca-Cola Zero Sugar Launches in US with New and Improved Real Coca-Cola Taste

Coca-Cola Zero Sugar Launches in US with New and Improved Real Coca-Cola Taste

Since its 2005 introduction, Coca-Cola Zero has refreshed hundreds of millions of fans across America with its real Coca-Cola taste and zero calories. From its US introduction into the Coca-Cola trademark brand portfolio to its global expansion, the brand is sold in nearly 160 countries around the world. Now, through in-house innovation and extensive market […]

Coca-Cola Unveils New ‘Red Disc’ Brand Identity to Unify its Drinks

Coca-Cola Unveils New ‘Red Disc’ Brand Identity to Unify its Drinks

Coca-Cola has finally unveiled its year long efforts to come up with a new packaging and branding, which will unify its drinks under a “One Brand” concept. The brand identity consists of a ‘Red Disc’ visual element. Vice president of global design, James Sommervielle explained, “Originally, [the Red Disc] was first painted on advertising in […]

Coca‑Cola Great Britain To Introduce New “One Brand” Strategy

Coca‑Cola Great Britain To Introduce New “One Brand” Strategy

Coca‑Cola Great Britain (CCGB) announced that it will be unifying the Coca‑Cola portfolio of products – including Coca‑Cola, Diet Coke, Coca‑Cola Zero and Coca‑Cola Life – under a new “one brand” strategy to promote the full choice of Coca‑Cola variants. Over the years, as consumer taste, preference and lifestyles have changed, Coca‑Cola has innovated to […]