Imagined and developed with creative agency Fred & Farid Shanghai In a groundbreaking marketing initiative, Guinness has unveiled the innovative Guinness Street Studio, – a campaign developed with Fred & Farid Shanghai – transforming traditional billboard advertising into an interactive consumer experience that has dramatically increased brand engagement and sales across China. The campaign represents […]
Hot on the heels of the viral reintroduction of Lea & Perrins Worcester Sauce flavour crisps, Heinz and Walkers have once again piqued the curiosity (and tastebuds) of snack fans with a cryptic DOOH and social campaign which hints at the return of an iconic flavour. The ads feature the Walkers logo recreated as a […]
Part of the wider ‘Feed Your Urge’ creative platform, commuter-focused executions showcase oven-bubbling deliciousness straight from the freezer Independent creative agency Quiet Storm has created a campaign for frozen pizza brand Chicago Town’s Takeaway range, positioning it as a “no-delays” option for pizza lovers who don’t want to fork out or – wait for take-out […]
1664 Blanc, the premium beer brand, is making a bold statement this season by stepping back into the world of fashion with an innovative campaign by Fold7. 1664 Blanc is pushing the boundaries of what beer can do by challenging convention and merging the worlds of beer and fashion. Not just comparing itself to luxury […]
The Colonel Sanders chain revamped its recipe and gave away free chips in all its restaurants across Spain on 24th January. KFC calculated the amount of chips consumed in Spain and gave back the same quantity. PS21 developed the creative idea, while Arena is the media agency. The campaign has already led to +233 daily […]
Tesco is launching a new food campaign by BBH, tapping into the significance of food to our daily lives. From cracking the perfect boiled egg with its gooey golden egg yolk to the satisfying crunch of biting into sourdough toast smothered in butter, the new ad aptly titled “Itʼs Not A Little Thing. Itʼs Everything.ˮ […]
In a move that literally leaves nothing in the way of late-night cravings, KFC—together with TBWA\RAAD—has done the unthinkable: removed the doors from its restaurants. Dubbed “KFC Out-Doors”, this disruptive campaign redefines what it means to be open 24/7 by turning formerly locked doors into eye-catching billboards celebrating KFC’s new around-the-clock service. For decades, shut […]
Kellogg’s and Leo Burnett have launched the second phase of its “See You in the Morning” creative platform, taking the iconic Rooster, Cornelius, to the streets with a bold series of OOH activations across Europe. Following the success of the initial launch of its new Masterbrand visual identity by Landor in December which celebrated Kellogg’s […]
This January, Actimel is taking a bold approach to showcase the importance of supporting your immune system, especially during winter. A striking new billboard design, launching in London and Liverpool, will appear as though it has been battered and peeled away by harsh winter weather, creating an impactful visual message for passersby. The billboard’s text […]
Independent creative company Who Wot Why launches new work for Pip & Nut, the UK’s No.2 nut butter brand*. The agency’s challenge was to create an impactful OOH campaign to command attention and drive awareness of Pip & Nut’s superior product, and to develop an idea that expresses that not all nut butters are made […]
