Eight international fan favourites will land in the UK for the first time ever McDonald’s and Leo UK are today revealing “World Menu Heist”, a nationwide integrated campaign that celebrates the arrival of a selection of McDonald’s most coveted international menu items in the UK for the very first time. For years, McDonald’s fans have taken […]
The new campaign from Singapore’s largest retailer FairPrice Group (FPG) builds on the brand’s established proposition, ‘Every Day, Made A Little Better’, by bringing to life the ways that even routine tasks can become meaningful family time, with support from FairPrice Group. This 360 campaign which includes a series of OOH Key Visuals, Social and three […]
Tim Tam, the beloved Australian chocolatey biscuit, has launched its first major campaign in the UK with local independent creative agency Insiders, to let biscuit-loving Brits know they can now get their hands on Tim Tam nationwide. Since launching in UK supermarkets in March 2024, Tim Tam has become the fastest-growing biscuit brand in the UK*. […]
To mark the expansion of its No.1 range, Waitrose is once again striking the cultural chord by bringing together one of Britain’s most beloved pop icons and one of today’s biggest DJs. Created by Wonderhood Makers, Chesney Hawkes’ legendary anthem ‘The One and Only’ (spending five weeks at Number 1 in 1991) has been reimagined […]
In an increasingly competitive market and turbulent times, Finnish chocolate brand Karl Fazer found a sweet escape that satisfies customers’ cravings like never before. Introducing a groundbreaking machine that combines cutting-edge AI technology with the irresistible desire for Finland’s most beloved chocolate. Just lock eyes with the Desire-a-Bar to trigger an unforgettable and mouthwatering experience […]
Holy Moly, the UK’s leading natural dip brand, and independent creative agency AGIT8 are removing the gamble of picking a ripe avocado with its latest ‘Avocado Lottery’ campaign. The creative is running across outdoor, digital and social and is centred around the ‘Avocado Lottery’: the universally recognised risk associated with picking an under or overripe avocado. The slot machine creative route, […]
The integrated campaign aims to remind the nation that nothing tastes as good as your favourite Walkers crisps Walkers and creative agency of record VCCP have today launched a new integrated campaign, ‘Everyone has a Flavourite’, bringing Walkers’ iconic flavours and distinctive brand assets to life across a series of twelve high-impact visuals. The new campaign is the first […]
In the UK the average diet is over 57% ultra-processed and in children it’s even higher and continues to rise1. The new campaign ‘Unprocess Your Food’, created by Hearts & Minds, sees sustainable online grocer Abel & Cole invite shoppers to reconnect with real food – grown and produced the way it should be. By […]
Today, Maynards Bassetts and global creative agency of record VCCP is back with another playful installment of the long-standing, much-loved ‘Set the Juice Loose’ out of home campaign. This next chapter continues to build on the award-winning brand campaign – which previously saw collectible figurines go up against delicious Wine Gums and Jelly Babies, winning awards at Campaign Big and Creative Circle. This year, VCCP is […]
In the height of summer, when most ice cream brands melt into a sticky puddle of sameness, Häagen-Dazs and BBH are setting out to do it differently. ‘Devoured’ is a bold, pared-back OOH campaign, shot by award winning photographer Dan Tobin Smith, that heroes the product. Or in this case, lack thereof. Leaving behind category trends, the work […]