Commuters journey underground in innocent’s new soil health campaign

Commuters journey underground in innocent’s new soil health campaign

innocent Drinks, Europe’s leading healthy drinks company, is taking commuters on a journey deep into the earth in a new immersive campaign to raise awareness of the importance of healthy soil. Digital advertising formats immerse passengers at three major Elizabeth line stations in an alternative “underground” environment that highlights the important part soil health plays […]

Sacred Grounds: Divine coffee in the heart of Soho.

Sacred Grounds: Divine coffee in the heart of Soho.

A holy hit of caffeine, community spirit and solace for all of Soho. Hashtag blessed. There is nowhere quite like Soho in the world- where the celebration of individuality is so densely woven into its cultural fabric. Introducing Sacred Grounds, the latest addition to Soho’s bustling coffee scene. Keeping in the vision of St Anne’s Church, […]

VCCP recreate iconic Cadbury posters from 1915 – 2024

VCCP recreate iconic Cadbury posters from 1915 – 2024

The OOH posters aim to draw on nostalgia and generosity, demonstrating how Cadbury has grown to become part of the fabric of the nation, present in the lives of British people through the years. Each poster was created by illustrators and designers who took inspiration from previous Cadbury advertising over the decades, with VCCP leading on […]

Cheaters come out of the pantry: Merchant Gourmet launches first national OOH ad campaign 

Cheaters come out of the pantry: Merchant Gourmet launches first national OOH ad campaign 

Merchant Gourmet, the UK’s #1 ready-to-eat lentils, grains & chestnuts brand, has launched its first national OOH ad campaign, celebrating the art of ‘cheating’ your way to a great meal. The ‘Proud Cheaters’ campaign, created by Insiders,  will run nationally across OOH, social, online and with a range of influencers. It focuses on how Merchant […]

bluemarlin unveils disruptive campaign for Leerdammer – with a slice of cheesy humour

bluemarlin unveils disruptive campaign for Leerdammer – with a slice of cheesy humour

Brand acceleration agency bluemarlin has unveiled a stand-out out-of-home marketing campaign aimed at repositioning Dutch cheese Leerdammer as a top-of-mind choice in the UK market. Leerdammer, which is owned by Lactalis Group, approached bluemarlin with the challenge of making its mild and nutty-flavoured cheese more appealing to a broader audience. While Leerdammer is known for its […]

COCA-COLA ZERO SUGAR LAUNCHES FIRST-OF-ITS-KIND, INTERACTIVE AUGMENTED REALITY GIVEAWAY CAMPAIGN INVITING FANS TO ‘#TAKEATASTE NOW’

<strong><em>COCA-COLA ZERO SUGAR LAUNCHES FIRST-OF-ITS-KIND, INTERACTIVE AUGMENTED REALITY GIVEAWAY CAMPAIGN INVITING FANS TO ‘#TAKEATASTE NOW’</em></strong>

Today, Coca-Cola Zero Sugar has launched ‘#TakeATaste Now’ – an innovative AR giveaway and a nationwide DOOH (digital out-of-home) campaign in partnership with Tesco Group, which invites fans to #TakeATaste of Coca-Cola Zero Sugar.  This trial-driving campaign is the first large-scale two-way controlled DOOH and AR experience by Coca-Cola. For the first time consumers will […]

Walkers ask the nation to share if they find the pinnacle of snacks, the heart shaped crisp

Walkers ask the nation to share if they find the pinnacle of snacks, the heart shaped crisp

Today the nation’s favourite crisps*, Walkers, is launching the ‘Love From Walkers’ campaign. With the help of its global agency of record, VCCP London, the campaign takes the shape of a nationwide competition giving one lucky winner the chance to win £100,000** by finding the pinnacle of snacks – the heart shaped crisp.  The ‘Love […]

BURGER KING® Invites Everyone To Order Without Leaving Home Via Its APP With New OOH Campaign

With the Burger King delivery app, every home can be the Home of the Whopper

BURGER KING® Invites Everyone To Order Without Leaving Home Via Its APP With New OOH Campaign

Burger King, home of the Whopper, has launched a new OOH campaign to encourage guests and worldwide fans to enjoy its mouth-watering menu from the comfort of their own homes via the Burger King app. As creators of iconic menu items such as the Whopper, the series of ads will showcase the fast-food chain’s app […]

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