Loco Provides Stop-Motion Animations for wagamama’s #Veganuary Social and OOH Campaign

Loco Provides Stop-Motion Animations for wagamama’s #Veganuary Social and OOH Campaign

 Vegan and flexitarian dining trends are on the rise and food imagery remains ever-popular on Instagram and Facebook, so it was only natural that wagamama would promote their new vegan take-out menu on social and outdoor media. Just in time for #veganuary, Loco’s social media marketing videos advertise wagamama’s vegan menu as well as […]

Nākd’s Social Media Campaign Sees Fans’ Doodles Appear Across OOH Billboards

Nākd’s Social Media Campaign Sees Fans’ Doodles Appear Across OOH Billboards

Putting its fans centre-stage, quite literally, pioneering wholefoods snack bar brand Nākd is showcasing the winning doodles from two dedicated fans who entered its ‘Add a little Delight’ social media competition. The sketches will feature in the brand’s out-of-home advertising at London tube stations and rail stations from mid January till the end of the […]

Banks’s Giant Advent Calendar is Brutally Honest About Christmas

Banks’s Giant Advent Calendar is Brutally Honest About Christmas

Finally, someone says what we’re all thinking this Christmas. Banks’s Beer does away with the cheesy festivities with its refreshingly honest take on the holiday season. For the daring and unconventional campaign, the brewery transformed a disused, boarded-up building into a giant, 11-metre-tall advent calendar. Each of the 25 windows reveals a cheeky Christmas-themed graffiti […]

Leo Burnett’s Digital Billboards For McDonald’s Change Depending On How Bad The Traffic Is

Leo Burnett’s Digital Billboards For McDonald’s Change Depending On How Bad The Traffic Is

Getting stuck in traffic at the end of the day sucks, which is why McDonald’s hopes some new creative ad targeting will get you to pull over at a nearby restaurant and pick up a hamburger on your way home. The fast-food chain and Leo Burnett are running an intriguing out-of-home campaign in the UK […]

Lipton and KFC Team to Launch Five-Week Outdoor Mobile Sampling Campaign by Savvy

Lipton and KFC Team to Launch Five-Week Outdoor Mobile Sampling Campaign by Savvy

Shopper Marketing and Retail Activation agency Savvy, is extending summer by telling the UK that Lipton is now served in KFC with a 5-week outdoor mobile sampling campaign visiting 100 KFC restaurants over a weekend period. As Autumn arrives, Lipton is keeping the population shining by handing out free samples to consumers visiting KFC across […]

Nutella Asks Shoppers to Smile First for its New Mood Recognition Campaign

Nutella Asks Shoppers to Smile First for its New Mood Recognition Campaign

Shoppers’ facial expressions will determine the advertising creative they see on a new campaign for Nutella via oOh! and PHD that, in an Australia and New Zealand advertising first, uses facial mapping technology to determine their mood and personalises creative to match. Using the Kinect camera built into oOh!media’s fully interactive Excite panels, the facial […]

Keri Juice Blenders Shakes up the Australian Juice Market with ‘Pothole Gardens’

Keri Juice Blenders Shakes up the Australian Juice Market with ‘Pothole Gardens’

Keri Juice Blenders has announced its launch in Australia, which was amplified through unique ‘Pothole Garden’ sampling installations in Sydney and Melbourne via The Distillery London and the Pothole Gardener creating tiny ephemeral worlds on city-side pavements. Scenes from each of the Keri Juice Blenders bottles were brought to life in each garden which showcased a miniature […]

Nestlé Launches New OOH Campaign in Australia for Nescafé Gold Organic

Nestlé Launches New OOH Campaign in Australia for Nescafé Gold Organic

Australian influencer marketing agency, Social Soup, has partnered with Nestlé and its media agency, MEC, for the launch of the Nescafé Gold Organic OOH campaign. The creative will showcase authentic, quality content created by Social Soup’s highly engaged micro-influencer community, recognising the role and influence of influencer generated content (IGC) alongside branded content within the […]

Clear Channel Singapore’s Hands-on Game Lets Customers Claw their Way to Free Oreo Thins Lemon

Clear Channel Singapore’s Hands-on Game Lets Customers Claw their Way to Free Oreo Thins Lemon

Modelled on an actual arcade claw machine, Oreo brings the fun back with the new Oreo Thins Lemon on Clear Channel Singapore. It has been an exciting year for Oreo Thins after the tremendous success from their launch in August 2016. In 2017, Oreo placed a greater challenge to Carat and Clear Channel Singapore to […]

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