Following on from ignis’ recent work for Calvet, the agency announced the launch of a new campaign for J.P. Chenet. They were approached to create a unique and clear voice for the brand whilst highlighting its new, smaller format offering. The brand, known for its unusual bottle shape and broad flavour appeal, has been given a […]
Global brand design agency Jones Knowles Ritchie (JKR) New York has revealed the creative idea behind recently launched Blackened – a new blend of American whiskey created by Master Distiller Dave Pickerell and Metallica. In partnership with Sweet Amber Distilling Co, Pickerell and Metallica came together to a create the sonically infused new American […]
Coca-Cola put a modern-day twist on the soda shops of yesteryear with a pop-up summer experience at the Mall of Georgia near Atlanta. Mall-goers took a break from their shopping to stop by the #SodaShoppe, where they could enjoy handcrafted (non alcoholic) “Coke-tails”, hang out with friends and snap share-worthy photos inside a custom “bubble […]
Posterscope, Dentsu Aegis’ specialist out-of-home agency, has collaborated with Vizeum and JCDecaux to bring snow, infinity mirrors and beer-filled street furniture panels to the streets of Sydney and Melbourne, for the Experimental Series of whisky from Glenfiddich. The Experimental Series from Glenfiddich is a range of ground-breaking single malt whisky. The range features three experiments – […]
Anthem Worldwide, the global creative agency has partnered with Britvic, the British producer of soft drinks to launch a three-day brand awareness and trial event in London. The agency currently works with Teisseire as its lead activation, social and content agency. The Teisseire brand is nearly 300 years old and is famous in France for […]
The Pepsi logo has enough curves to invite people to think that the brand is perfect for refreshment on the water or while doing outdoor activities. That was the inspiration behind an outdoor and print campaign called ‘Feel Light’ for Pepsi Light by Sancho BBDO in Colombia. In their creative hands, the red, white and […]
Frozen drinks may not immediately come to mind when you think of Halloween, but the largest frozen drinks supplier in the UK, Vimto Out of Home (OOH), is set to change that. Following the successful launch of blood orange Starslush last Halloween, the latest promotion heroes the popular flavour. And with add-ons boosting uplift in […]
Diageo has this month launched one of the most sophisticated digital out-of-home (OOH) portfolio campaign that the medium has ever seen. Devised by out-of-home and location marketing specialist Posterscope and Carat, in partnership with Liveposter, the portfolio campaign uses the JCDecaux LDN network and will see advertising campaigns for five of Diageo’s spirit brands – […]
Heartburn and indigestion relief brand Gaviscon is going on tour this summer – in a campaign aimed at young millennials. Despite heartburn symptoms being first felt on average at 23, 20-25-year-olds rarely acknowledge the problem, let alone embrace a serious solution; instead, they try their best to keep going, determined that heartburn won’t ruin […]
To get more Singaporeans to try its product, Knorr spices up the streets with a 3D branded life-sized Knorr Hao Chi scented capsule dispense machine at Clear Channel’s bus stop shelters. This makes it the first execution in Singapore that combines both visual and sensorial outdoor experience with the aim of boosting brand awareness and […]