To mark the expansion of its No.1 range, Waitrose is once again striking the cultural chord by bringing together one of Britain’s most beloved pop icons and one of today’s biggest DJs. Created by Wonderhood Makers, Chesney Hawkes’ legendary anthem ‘The One and Only’ (spending five weeks at Number 1 in 1991) has been reimagined […]
In an increasingly competitive market and turbulent times, Finnish chocolate brand Karl Fazer found a sweet escape that satisfies customers’ cravings like never before. Introducing a groundbreaking machine that combines cutting-edge AI technology with the irresistible desire for Finland’s most beloved chocolate. Just lock eyes with the Desire-a-Bar to trigger an unforgettable and mouthwatering experience […]
Holy Moly, the UK’s leading natural dip brand, and independent creative agency AGIT8 are removing the gamble of picking a ripe avocado with its latest ‘Avocado Lottery’ campaign. The creative is running across outdoor, digital and social and is centred around the ‘Avocado Lottery’: the universally recognised risk associated with picking an under or overripe avocado. The slot machine creative route, […]
The integrated campaign aims to remind the nation that nothing tastes as good as your favourite Walkers crisps Walkers and creative agency of record VCCP have today launched a new integrated campaign, ‘Everyone has a Flavourite’, bringing Walkers’ iconic flavours and distinctive brand assets to life across a series of twelve high-impact visuals. The new campaign is the first […]
In the UK the average diet is over 57% ultra-processed and in children it’s even higher and continues to rise1. The new campaign ‘Unprocess Your Food’, created by Hearts & Minds, sees sustainable online grocer Abel & Cole invite shoppers to reconnect with real food – grown and produced the way it should be. By […]
Today, Maynards Bassetts and global creative agency of record VCCP is back with another playful installment of the long-standing, much-loved ‘Set the Juice Loose’ out of home campaign. This next chapter continues to build on the award-winning brand campaign – which previously saw collectible figurines go up against delicious Wine Gums and Jelly Babies, winning awards at Campaign Big and Creative Circle. This year, VCCP is […]
In the height of summer, when most ice cream brands melt into a sticky puddle of sameness, Häagen-Dazs and BBH are setting out to do it differently. ‘Devoured’ is a bold, pared-back OOH campaign, shot by award winning photographer Dan Tobin Smith, that heroes the product. Or in this case, lack thereof. Leaving behind category trends, the work […]
Last year, phase one of the “Love the Taste” campaign drove a 15% increase in shoppers, and now it’s back and bigger than before Today, beloved soft drink Vimto announces the second phase of its award winning “Love the Taste” campaign across the UK. Featuring bold creative and a multi-format media plan created by Wavemaker […]
Independent creative agency Impero is launching a powerful new campaign urging businesses to donate one hour of their employees’ salaries to UK food banks, in an attempt to counter child food poverty in the UK. The Lunch Hour Sacrifice presents a striking and uncomfortable visual narrative, depicting the heartbreaking realities of what children in the UK […]
The reality of mealtimes with little kids has been captured and celebrated in a humorous new OOH activation by healthy children’s food brand Little Dish. The ad, created by Insiders, uses the bright and colourful Guaranteed to be eaten by kids* creative from the brand’s recent OOH campaign – but takes the idea one step further. The […]