Today, Maynards Bassetts and global creative agency of record VCCP is back with another playful installment of the long-standing, much-loved ‘Set the Juice Loose’ out of home campaign. This next chapter continues to build on the award-winning brand campaign – which previously saw collectible figurines go up against delicious Wine Gums and Jelly Babies, winning awards at Campaign Big and Creative Circle. This year, VCCP is […]
In the height of summer, when most ice cream brands melt into a sticky puddle of sameness, Häagen-Dazs and BBH are setting out to do it differently. ‘Devoured’ is a bold, pared-back OOH campaign, shot by award winning photographer Dan Tobin Smith, that heroes the product. Or in this case, lack thereof. Leaving behind category trends, the work […]
Last year, phase one of the “Love the Taste” campaign drove a 15% increase in shoppers, and now it’s back and bigger than before Today, beloved soft drink Vimto announces the second phase of its award winning “Love the Taste” campaign across the UK. Featuring bold creative and a multi-format media plan created by Wavemaker […]
Independent creative agency Impero is launching a powerful new campaign urging businesses to donate one hour of their employees’ salaries to UK food banks, in an attempt to counter child food poverty in the UK. The Lunch Hour Sacrifice presents a striking and uncomfortable visual narrative, depicting the heartbreaking realities of what children in the UK […]
The reality of mealtimes with little kids has been captured and celebrated in a humorous new OOH activation by healthy children’s food brand Little Dish. The ad, created by Insiders, uses the bright and colourful Guaranteed to be eaten by kids* creative from the brand’s recent OOH campaign – but takes the idea one step further. The […]
This month sees TENZING, the pioneers in natural energy, launch its new creative campaign across the UK. The brand, which will now be the second-largest media spender in the energy drinks category, behind Red Bull, is on a mission to increase overall awareness, educating further on healthier and better alternatives to traditional energy drinks. Launching […]
Advertising Burst Centres On Authentic Taste And Unique Colour Nurture Brands is supporting its fast-growing Rebel Kitchen Coconut Water with its first-ever outdoor advertising campaign. The activity – with a media value of £250,000 – covers six-sheet posters located in and around train stations and commuter hubs, across London and the South-East. Four executions each […]
Healthy children’s food brand Little Dish has launched its first ever major brand building ads with a clever, funny OOH, radio and digital campaign capturing and celebrating the reality of mealtimes with young children. The work, launching today on radio, OOH and online across the UK features a bold headline claim: ‘Guaranteed to be eaten by […]
In the UK, Cadbury takes over Piccadilly Lights today with its iconic Cadbury Dairy Milk chunk Today, Cadbury Dairy Milk is launching ‘It could only be… Cadbury Dairy Milk’, an integrated campaign developed by global creative agency of record VCCP, that aims to celebrate the iconic taste of Cadbury Dairy Milk. The equity-driving product campaign brings to life the unmistakable slow […]
Grey London is excited to share that Stella Artois is launching a new out-of-home campaign that humorously nods to the universal experience of navigating a crowded bar. The campaign, titled “Claustrobars,” was shot by globally renowned photographer Ale Burset and developed in collaboration with Grey’s London studio with a curated global team. “Claustrobars” captures a […]
