Craft beer’s huge growth has driven massive change within the beer category, forcing the big brewers to adapt and innovate. But what about them apples?
The explosion of craft beer in the UK, spearheaded by Scottish brewer BrewDog, has transformed our beer market. It’s not only taking an ever-increasing share out of the traditional lager and real ale categories, it’s also forced the big traditional beer brands to sit up, take notice and raise their games. As a response to craft, […]
By Helen Hughes, Project Director, 3D & Sustainability at Design Bridge London
Know your Brand’s biggest impacts and set a long-term plan in place. Don’t be swayed by what the media are focusing on right now. Sure, have a point of view on it – even act on it if you can – but if your brand’s biggest impact is water usage and all your efforts are going into removing […]
The free-from sector is booming and more food products are competing in this space. So outstanding packaging design is seen as key in attracting the ‘lifestyle’ shopper. Not just those consumers who follow a free-from diet for medical reasons, but also those customers looking to reduce their sugar, dairy and gluten intake as part of […]
The meat-free foods industry is now being valued at over £572m. It’s clear to see that the UK’s appetite for animal-free foods is only growing. Plant-based alternatives are booming, but how ready are we for the lab-grown alternatives? Incidentally, it’s not just vegans driving these sales. Many people are switching to plant-based alternatives for health […]
The rise and rise of vegans and veggies and the shocking state of the environment have spawned a massive increase in meat and dairy alternatives. It’s becoming increasingly mainstream – even high-street outlet Thornton’s Budgens has just expanded its vegan range to 800 items. This market is not new, and there have been options in […]
An elegant woman walks into a bar. She sits at a stool and scans the labels of the bottles in front of her. Suddenly a man appears, dressed in a sharp navy suit. He’s holding a couple of glasses of a spirit on ice. He passes her one and she smiles appreciatively. They clink glasses […]
We’ve reached a point where we use emojis to order pizza, pay for stuff with our phones and watch films wherever and whenever we want. Today’s most successful ideas play into these customer demands, finding their own corners in an age of expectation and economy of convenience. Convenience is no longer a nice-to-have. In 2019, […]
Soft drinks is a tough, crowded market; Brits drank nearly 13.5 million litres of the stuff in 2017 (British Soft Drinks Association, Global Data 2018). Now there’s a new wave of innovative young brands enjoying growing sales, and they’re causing a stir in soft drinks with their standout packaging, and unusual and enticing flavours. So […]
As one of the most heavily regulated categories, the spirits business has long been defined by mandated category norms and a reliance on traditional points of sale. However, as technology evolves and eCommerce reinvents retail, this disruption is starting to be felt by the spirits market as well. While spirit consumption has been dominated by […]
Our drinking habits are changing fast and the beer industry is transforming alongside these trends. The Office for National Statistics states that one adult in five in the UK is now teetotal, and for 16-24-year-olds, it goes up to one in four. Some 4.5m people took part in Dry January last year, a number which […]
