Original Light Beer Returns To Original Look On All Fronts

By Newsroom on October 1, 2014   Alcoholic, Beverages, Latest, Launches, Packaging  

As the saying goes, there’s a first for everything; and thank goodness for that. Back in 1975, Miller Lite revolutionized the entire beer category, becoming the first successful low-calorie beer and creating what has become America’s largest beer segment: light beer. Today, that category accounts for more than 35 percent of all U.S. beer sales. […]