Vegan ice cream bites pioneer, Over the Moo takes its next big step this Summer with the eagerly anticipated launch of its ‘Find Love in Your Freezer’ campaign (created by Dog, Cat & Mouse), a socials & outdoor ad campaign that celebrates your freezer’s emergence as your ‘all-important’ best snacks refuge. Significant, 6-figure marketing investment […]
Over the Moo partners with Dog Cat & Mouse to ignite its 1st national marketing push. Over the Moo, the award-winning disruptive dairy-free ice cream bites brand, has appointed independent creative agency Dog Cat & Mouse to shape and lead its first nationwide marketing campaign, which rolls out early 2026. The appointment comes as Over […]
A significant upscale moment for plant-based, ice cream pioneer Over the Moo sees Simon Goodman and his team initiate an eagerly anticipated crowdfund (Crowdcube), which will be tasked with raising a minimum of £100k to sit alongside £100k recently assembled by friends and family. Just some 18 months after launching, Simon and his team have […]
As Summer beckons, it’s only natural that Over the Moo is primed to showcase its latest flavour, a stunning on-the-go interpretation of its top selling Australian tub flavour, ‘Choc Choc Who’s There.’ Despite the recent explosion in intriguing tub flavours on offer: Pralines n Cream, Pistachio & Lemon, Peanut Butter, Ginger & Honey, Hot Cross […]
How best for a British based but Australian conceived brand of plantbased ice cream chunks to celebrate both the arrival of Australia Day (26th Jan) and the successful conclusion of yet another remarkable Veganuary. Australia Day is all about revelling in all that’s great about Australia and being Australian and as Over the Moo is […]
We Brits aren’t the only nation that gets battered from time-to-time for our poor culinary heritage. Of course, Australia is blessed with unrivalled access to incredible lean meats (beef, kangaroo & crocodile), unsurpassed Tasmanian Atlantic salmon, quirky fruits (quangdong..), nutritious nuts (macadamias) and vitamin-rich Jarrah honey. However, when it comes to their ‘go-to’ manufactured choices […]
Over the Moo’s eagerly anticipated Kibson’s Launch in October will coincide with the launch of 4 ‘frustrated cows’ online ads tasked with conveying the brand’s proud, plant-based focus. Bite-sized ice cream propositions are the unrivalled ‘moo-mentum’ drivers within super-premium ice cream at this moment, offering that perfect balance of ‘me-time’ indulgence meets portion control. However, […]
It’s a curious truth that within the UK’ vast take-home ice cream arena (£1.4bn), plant-based only represents a miserly 4-5% of total ice cream sales, even though 12% of all last year’s innovation was focused on no-dairy ice cream offerings. In truth, until the Over the Moo appeared on the UK’s bite-sized ice cream horizon, […]