Diageo, the world’s leading premium drinks business, and Sean Combs announced that they have furthered their relationship by creating a new joint venture that has purchased luxury tequila brand DeLeon. The joint venture, a 50/50 global partnership between Diageo and Combs Wine & Spirits, builds on a strategic alliance formed by Diageo and Combs Enterprises to develop and […]
Diageo is looking to expand its roster with a search for an advertising agency to handle its vodka brand Cîroc. The drinks giant has approached a number of agencies directly to invite them to pitch for the business. Cîroc is positioned as an ultra-premium brand. Cîroc has not spent recently on advertising, according to Nielsen. […]
Entertainment powerhouse Sean “Diddy” Combs and actor/producer Mark Wahlberg announced a joint venture with Southern California-based fitness and wellness water brand, AQUAhydrate. Per the arrangement, Combs and Wahlberg will oversee business strategy along with CEO John Cochran , formerly President of Fiji Water. Together they will help drive the AQUAhydrate vision and be instrumental in […]