Mars Wrigley launches Skittles Giants across the UK – a larger-than-life, softer-centred version of its much-loved original fruit candies – with brand and packaging identity by Straight Forward Design. Skittles, which first came onto the market in 1963, has a strong core range and is enjoyed by millions of people all over the world. This […]
Luxury ice cream brand Häagen-Dazs has announced it is both expanding its line of indulgent tubs with the launch of NEW Fruit Obsessions, as well as relaunching its range of handheld Sticks. The new SKUs will be on shelf from March. One of the few luxury fruit and triple texture products on the market, Fruit […]
Metsä Board, the leading European producer of premium fresh fiber paperboards has designed the Arctic Blue Gin package for the U.S. market with a dramatic holographic design inspired by the Northern Lights. Arctic Brands Group Ltd, the Finland-based spirits company, tapped Metsä Board to design the dramatic package using MetsäBoard Pro FBB Bright Paperboard. The […]
Pearlfisher London has revitalised iconic port brand Cockburn’s with a new identity, creative strategy, structural and graphic design across the family of Special Reserve, Fine Ruby & Fine Tawny and Porto Branco. The brands’ aim was to strengthen its relationship with existing customers and recruit new consumers to the category. The rebrand has allowed Cockburn’s […]
Continuing their long-established partnership, Family (and friends) have repositioned Seed and Bean as the chocolate brand that 'lives on the wilder side of taste', celebrating their highly unique, creative and adventurous flavour combinations
With the premium chocolate market expanding rapidly since the pivotal rebrand in 2013, Seed and Bean had to reposition, in order to secure its position as the UK’s most ethical chocolate brand with the most exciting and wild range of flavours. However, insights taught that while ethical is still a key message, The Seed and […]
• Rubies in the Rubble worked with Pearlfisher on new brand strategy, brand identity, tone of voice and brand world • The re-brand is part of an exciting new era for the makers of ‘conscious condiments’, and comes after new team hires and a hugely successful crowdfund campaign launched earlier this summer • Jenny Costa, […]
Drinks design specialist Denomination creates a brand and packaging identity for Quinta da Pedra Alta’s new white Port – Pedra No 3 – giving the classic beverage a 2020 makeover and making it relevant to today’s consumers. For many years, Port has been seen as being all about tradition. Something to be consumed straight up […]
Irish Distillers is releasing a collection of 48 bottles of Ireland’s oldest ever whiskey collection, Midleton Very Rare, renowned as the Pinnacle of Irish Whiskey, is produced in the Midleton Distillery, Co, Cork, Ireland. Designed by Nude Brand Creation, the peated single malt whiskey was distilled in 1974 and has been maturing since then. Midleton […]
Elmwood London, the brand design consultancy, has created the design for Amstel 66, a new mid-strength, low-calorie beer, set for launch in March 2020. Amstel 66, the first low-calorie alternative from Amstel®, is carefully crafted for those looking for balance in their lives. It is 3% ABV and contains only 66 calories per bottle whilst […]
Since the multi award-winning brand Tyrrells launched in 2001, it’s taken the premium snacking sector by storm, not only in the UK but across Europe and beyond. Famed for its quirky and eccentric English brand personality, Tyrrells has achieved great success with their Hand Cooked Potato & Vegetable crisps as well as their popcorn range. […]