Global Redesign Creates Stronger Brand Love for Better-For-You Products
When Frito-Lay sought to introduce a brand of better-for-you snacks, they identified a group of ultimate influencers to inform their strategy. These influencers were critical to the process from beginning to end and provided direction across the brand’s ecosystem. Targeted to women ages 40 – 50, Off the Eaten Path was steered by these “Inspioneers,” […]
B&B studio has designed the identity for gut-loving food brand Bio&Me, co-founded by leading gut health expert Dr Megan Rossi, founder of The Gut Health Doctor. Bio&Me has been created to bring clarity, credibility and convenience to the world of gut health, as well as celebrating the delicious diversity of plant-based eating. The initial launch […]
New hand-brewed alcoholic kombucha brand, Brewhaha, launches with category-defining brand and packaging identity by drinks design specialist Denomination. Brewhaha has been created in response to a surge in consumer desire for interesting drinks with health-giving qualities – especially among the ‘smashed avocado’ generation. This trend for wellbeing is now crossing over into the alcohol sector, as […]
Reverse-engineering the classic highball cocktail, the bartending trio behind Langstane Liquor Company created Glasshouse, a blended Scotch destined for highballs. With such a strong niche in the market, Glasshouse needed a refreshing brand design. The team turned to Thirst to bring a light, fruity feel to the dark, complex and often inaccessible world of whisky. […]
Boundless Brand Design have been working with pioneering business Tails Cocktails to develop an updated brand identity and packaging design, launching alongside two of the world’s most highly awarded Limited Edition rum cocktails. Tails offer premium batched cocktails, exclusively designed for the on-trade, to make high quality cocktails more accessible, consistent and faster for a broader […]
Creative communications agency Leagas Delaney today unveiled its collaboration with Brooklyn artist Scott Albrecht in the latest instalment of the ‘Artist Edition’ from Pernod Ricard’s whisky brand Ballantine’s prestige. The unique bottle and packing design and an accompanying film received its worldwide debut in South Korea Dec 4th to mark the launch of Ballantine’s limited-edition 17-year-old […]
Family-run fine foods manufacturer Potts’ has announced the launch of its new packaging design, which is set to turn the category on its head and lead the competition into a more eco-positive direction for the future. In an attempt to tackle the growing issue of single-use plastics within the food and beverage industry, Potts’ has […]
Each bag of the ‘Standard Black’ blend sold will benefit CoffeeKids.org, a non-profit organization that benefits the next generation of coffee farmers. In addition, Standard Black has made a donation to the program. The single-blend roast was developed and grown by the young farmers in Ocotepeque, Honduras in collaboration with CoffeeKids.org, and will be sold through Irving […]
Leading Australian brand agency WhatCameNext_ has redesigned PZ Cusson's wet baby food brand Rafferty’s Garden across Asia Pacific, bringing the brand back into the hearts of consumers.
Convenient baby food is a hugely emotive area with a short audience engagement time of under two years. Traditionally the category leader, Rafferty’s Garden was losing audience confidence. A large, disparate, linear product range was difficult to navigate and people were beginning to seek out other brands that met their ‘closer to nature’ lifestyle and beliefs. Rafferty’s Garden challenged […]
Design Bridge share their latest work creating the branding for The Palm: the latest rosé from the Whispering Angel family of wines. Leveraging on the success of their existing premium portfolio, Whispering Angel have created The Palm as an entry level rosé to appeal to a younger, fashionable, female audience. Design Bridge’s challenge was to create a brand that epitomised a fun, aspirational […]
