Pepsi Debuts Premium ‘Prestige Bottles’ & Drinking Accessories

Pepsi Debuts Premium ‘Prestige Bottles’ & Drinking Accessories

New York designer Karim Rashid follows in the footsteps of his childhood idol, French industrial designer Raymond Loewy–responsible for the redesign of Coca-Cola’s iconic contour bottle, to create Pepsi’s ‘Prestige Bottle’ collection that went on showcase during 2016’s Milan design week. The aluminum containers come in various colours and patterns to different Pepsi, Pepsi Light […]

BrandOpus Brightens up Silver Spoon with a Touch of Wit

BrandOpus Brightens up Silver Spoon with a Touch of Wit

Silver Spoon launches a new identity and pack design created by brand design specialist BrandOpus. Traditionally positioned as a commodity, the sugar category has been under increasing pressure to create stronger brand engagement due in part to changing consumer views around sugar, and the growing focus on innovative range extensions. BrandOpus was tasked to bring […]

Coca-Cola Unveils New ‘Red Disc’ Brand Identity to Unify its Drinks

Coca-Cola Unveils New ‘Red Disc’ Brand Identity to Unify its Drinks

Coca-Cola has finally unveiled its year long efforts to come up with a new packaging and branding, which will unify its drinks under a “One Brand” concept. The brand identity consists of a ‘Red Disc’ visual element. Vice president of global design, James Sommervielle explained, “Originally, [the Red Disc] was first painted on advertising in […]

BrandOpus Designs Category Leading Identity For Cathedral City

BrandOpus Designs Category Leading Identity For Cathedral City

Cathedral City launches its new identity and pack design created by brand design specialist, BrandOpus. The highest grossing cheese brand in the UK, Cathedral City is one of the most prominent brands within the category. However, as a result of impressive growth and considerable range extensions in recent times, the brand was beginning to appear […]

Pearlfisher London Creates Brand Vision for Jim Beam

Pearlfisher London Creates Brand Vision for Jim Beam

Bringing together its Futures, Strategy and Design Studios, Pearlfisher London has completed a two-year long project, encompassing the entire Jim Beam Bourbon portfolio, creating a new brand architecture and design for the world’s leading, iconic bourbon brand. Produced in Clermont, Kentucky, where the Beam family first started production in 1795, Jim Beam has seen dramatic […]

Newton’s Plucks Inspiration from Science with New Design by Parker Williams

Newton’s Plucks Inspiration from Science with New Design by Parker Williams

Brand design agency Parker Williams has designed the branding and packaging for Newton’s appl fizzics, a new, natural sparkling apple juice drink. The first product, ‘just apple’, a blend of apple juice and lightly sparkling water, features several subtle references to celebrated physicist Sir Isaac Newton. A lower sugar alternative to juices and regular soft […]

Godiva Marks 90 Years with Limited Edition Gold Anniversary Collection

Godiva Marks 90 Years with Limited Edition Gold Anniversary Collection

GODIVA Chocolatier is kicking off its 90th Anniversary with the launch of a new limited edition collection that celebrates the brand’s roots while crafting the future. The collection is both sweetly nostalgic and at the cutting edge of chocolate and design innovation. Featuring eight of GODIVA’s most iconic chocolates – one for each decade since […]

dCell India Develops Visual Identity for Raw Pressery Juices

dCell India Develops Visual Identity for Raw Pressery Juices

dCell India, the design consultancy of MullenLowe Lintas Group, has developed the visual pack architecture for Raw Pressery’s benefit and classic range of juices. Cold-pressed juice brand Raw Pressery has been founded by entrepreneur Anuj Rakyan and is unique in the sense that its products are made from a combination of fruits, vegetables, nuts, spices […]

Taxi Studio Designs Champion Carlsberg Pack For UEFA EURO 2016

Taxi Studio Designs Champion Carlsberg Pack For UEFA EURO 2016

Carlsberg tasked Taxi Studio with bringing their ‘Play on Pitch’ promotion to life, a worldwide competition that offers lucky winners the chance to celebrate UEFA EURO 2016 in true VIP footballer fashion. Having already formulated a robust on-pack promotion strategy, while creating the global rebrand for Carlsberg, the real creative challenge for Taxi Studio was […]

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