JKR has designed new branding for alcopop brand WKD, featuring an entirely redrawn logo and showing a marked departure since the most recent redesign unveiled in May 2015. The new identity is centred around an exclamation concept to represent the brand’s “sense of fun and excitement,” according to JKR, and is launching to coincide with […]
Global brand design agency, BrandOpus has created a brand for J.F.Rabbit’s Veg Water – the first vegetable water to hit the market globally. The high demand for low sugar products and the 17% year on year growth in the booming £400m flavoured water market inspired entrepreneurs Felix Tanzer and James Shillcock (founder of Vivid Drinks) to […]
High fashion bags of chocolate candies are coming to shelves near you! In honour of the 75th anniversary of M&M’s, the brand has collaborated with Danish fashion designer, Camilla Stærk, to create the M&M’s by Stærk Designer Collection. Stærk brings the sophistication and creativity of her men’s and women’s fashions to these special designer packs, […]
As they turned ten years old, Little Dish looked to set a new standard of health for the children’s chilled meals category with its new range of pots and pies. They called upon Design Agency Pearlfisher to develop a vision, voice and series of packaging structures that would bring the nutritional credentials of the new meals to […]
KFC is one of the “leading delivery expert of the food category” in Thailand. To celebrate this achievement, the fast food chain created a series of limited edition packaging for its customers. The company took all of its existing takeaway packages, boxes and cups, and added a unique exterior design to convey the message of […]
Official Olympic sponsor, Skol has launched a limited edition of three cans inspired by the original metals of the Olympic award medals – Gold, Silver, and Bronze – to celebrate the event and toast with all those participating in this party. Over 1 million medal cans were produced and they can be found in areas […]
Lucozade has introduced a new bottle design for its Sport line of drinks to make the brand stand out on shelf and help consumers to identify the different flavours in the range. The new Lucozade Sport bottles feature a textured grip and ‘waist’, making it easier to hold when on the move. The design aims […]
Beer with your team on it. #MyTeamCan pic.twitter.com/hL10BxH8Jf — Bud Light (@budlight) August 1, 2016 Bud Light has brought back its team-specific cans for the 2016-2017 NFL season. The beer behemoth has partnered with 27 of the 32 NFL teams on distinct can designs, which got a minimalist makeover from design firm Jones Knowles Ritchie. […]
Bud Light is continuing its mission to bring the people of America together over ice-cold brews and music this summer by announcing its plans for Lollapalooza 2016. Along with its traditional on-site activation and naming of the main stage on the north-end of the festival, Bud Light’s presence will be extra special this year – […]
Bloom has redesigned Cow & Gate’s baby foods, creating a disruptive new look that celebrates the quality and naturalness of their ingredients. The new design is intended to encourage parents to reappraise jars as a category, by bringing to life the provenance of Cow & Gate’s baby-grade ingredients, all of which come from a small […]