Next Generation Snacks Limited have announced the launch of “Smooch”, a new type of ambient healthy snack made with pureed fruits and fortified with chia seeds and acerola. Rich in antioxidants, it is 100% natural and contains omega 3. The range consists of 3 flavours: Raspberry & Peach, Pineapple & Banana and Blueberry & Banana […]
The Union has created a new look for Jura whisky’s core range, drawing on the landscape and mythology of the Scottish island of Jura. Jura brand owner Whyte & Mackay has worked with The Union on several of its products and approached the consultancy in the hope of better communicating Jura’s flavour profiles and brand […]
Bulletproof has created new branding and packaging for Indian rice brand Amira, which is set to launch in the UK, with an icon based on the brand name’s ‘princess’ meaning. The consultancy was appointed to the project in November 2011 following a three-way credentials pitch. It was briefed to create a new brand for Amira, […]
New premium Beefeater’s gin Burrough’s Reserve is launching next month, with branding and packaging created by Coley Porter Bell. Coley Porter Bell was appointed to create the proposition, name and structural and graphics packaging designs for the brand, which is intended as a ‘sipping gin’, according to Beefeater. The packaging uses a rounded glass, decanter-style […]
The new Miller Lite bottle is upgrading the light beer category. The sleek design provides an innovative, contoured shape that is a modern interpretation of the brand’s legendary long neck. The new Miller Lite bottle will only be available in bars and restaurants this summer. Inspired by form and design, the modern look of the […]
Portuguese communications designer João Andrade likes German san serif typeface first published in 1896—Akzidenz-Grotesk—so much so that he decided to create a beer in honor of it. To celebrate the popular and very versatile font—which the designer hails as “one of the greatest and most influential typographies in history”—Andrade has created a total of five […]
JKR has created new bottle designs for London brewer Fuller’s. The designs are being used across the brewer’s premium bottled ales portfolio, which includes the London Pride bottles. Ian Bray, managing director of the Fuller’s Beer Company, told Design Week, ‘We took some of our cues from the world of wine, so we think the […]
April sees the rollout of a redesign of the Options Hot Chocolate brand by Springetts Brand Design Consultants. Springetts were tasked with optimising the branding and pack design for the core and Indulgence Options ranges to broaden the brand’s appeal. “We developed a visual architecture to help the brand establish a dual tier approach, allowing […]
Budweiser beer is launching a new bowtie-shaped beer can, structured to mirror the brand’s logo. The can will launch in the US next month, but will not be available in other countries. Pat McGauley, vice president of innovation for Anheuser-Busch, Budweiser’s parent company, says, ‘This can is incomparable, like nothing you’ve ever seen before.’ He […]
The beer drinking experience is already fairly interactive. You open bottles, clink them against your friends’ bottles, and dress them up in little cozies to keep them cold. Apparently, all that wasn’t enough for Heineken, which unveiled a prototype of its new Heineken Ignite bottle last week at Milan Design Week. The bottles incorporate LEDs, […]