Family (and friends) have given the Grumpy Mule Coffee brand a much-needed radical revitalisation, with a distinctive new personality that sets it apart from the ‘aloof’ speciality coffee brands. Backdrop. For more than a decade the partnership between Cafédirect and F&f has been growing. Through ongoing brand refreshes and strengthening the company’s position, Cafédirect has […]
James Cropper, the global market leader in advanced materials and paper products, today announced that it is now possible to recover and use cotton fibres from the UK’s polycotton waste stream and transform them into paper. As the fourth largest producer of textile waste in Europe, the UK generates over 200,000 tonnes of textile waste […]
Tick Tock, one of the UK’s most iconic tea brands has partnered with creative agency Only Now to help launch their first ever decaffeinated black tea. This new blend offers the robust flavour of traditional black tea, perfect for those who crave the taste with less caffeine. The packaging needed to stand out as a […]
(new brand identity and extensive range of NEW range additions prioritise the Joy of Real Food) September is a pivotal month within the fine foods calendar, when a procession of influential foodie events take place to coincide with buyers meticulously reviewing and refreshing their cluttered category fixtures and food aisles in a bid to advance […]
Stork turned to creative brand packaging agency Sun Branding to dial up heritage while bringing modernity to the long-loved baking brand. Stork has been a home baking staple since 1920 so the design challenge was to respect the visual legacy, connect with a new generation of home-bakers and be reassuringly recognisable to loyal consumers. In […]
Boundless Brand Design partnered with Blue Dragon, the nation’s favourite Thai Sweet Chilli Sauce, to redesign the structure of their bottle and refresh their packaging design to firmly cement their presence and standout at shelf in the condiment’s aisle. Sweet chilli has long been an icon in the world foods category for over 50 years, but the […]
‘Connected Packaging: The Game-Changing Marketing Tool’ offers in-depth insights into the future of brand-consumer interactions Creative technology studio Appetite Creative today announced the launch of a brand-new book, ‘Connected Packaging: The Game-Changing Marketing Tool’ authored by its Managing Director, Jenny Stanley. A pioneer in the connected packaging industry, Stanley’s comprehensive guide offers fresh perspectives on […]
Today, James Cropper, the global market leader in advanced materials and paper products, unveiled its latest sustainable solution for the drinks industry – tops and bases for inner bottle packaging made from moulded fibre. Specifically designed for the champagne and whisky market in an industry first, the tops and bases are made from Colourform – the thermoformed, moulded […]
In partnership with WWF Switzerland and WWF Malaysia, SIG has launched a three and half-year forest landscape project in Malaysia’s Ulu Muda Forest Complex through WWF’s Forests Forward program. The project aims to improve the management of more than 170,000 hectares and pilot the restoration of 25 hectares. Angela Lu, President & General Manager Asia-Pacific […]
B Corp certified Bruichladdich Distillery has unveiled a landmark through-the-line campaign for its flagship Bruichladdich single malt whisky, The Classic Laddie, following a values-led rebrand last summer. Working with long-time creative partner Thirst, the ‘Not Your Classic’ campaign marks a step-change for the brand as it continues its mission to challenge the traditionally serious cues of […]