Iconic French dairy Isigny Sainte-Mère has been given a fresh new identity to heighten brand awareness in overseas markets. The Normandy-based farmer-run cooperative worked with global agency bluemarlin to update its story, packaging identity and communication strategy to appeal to audiences wherever they are in the world. Isigny Sainte-Mère has a long and proud history, deeply rooted […]
Creating Florida ‘good times’ cocktails… In 1960’s America Florida was THE good times vacation destination. A time when ‘commercial art’, not advertising promoted the hotels and bars where famous cocktails were created. Where the local wildlife served drinks in top hats and tails. This range of premix cocktails is Florida grown, Florida distilled and Florida […]
‘Where There’s Spice, There’s Cobra’ Cobra Beer announce that its new look will be rolled out across its entire range, reinforcing its reputation as the perfect pairing with Pan-Asian cuisine. The creative new design and iconography responds to changing consumer tastes – with 61% of 18-34 year olds1 reporting that they were adventurous in trying new […]
Intermarché demonstrates relentless commitment to sustainability Intermarché, one of the most popular retail chains in France, demonstrates its relentless commitment to sustainability as it becomes the first in the country to use tethered SIG SwiftCap Linked closures on SIG’s carton packs. This pivotal move covers their entire private label juice portfolio of around 20 SKUs. […]
With the alcohol alternative market shifting from niche to mainstream, B&B studio has worked with drinks entrepreneurs Mark Gould and Mike Bagshaw to launch Citizen Spritz – an alcohol-free instant spritz mix, to which you just add sparkling water, that delivers convenience, affordability and sustainability to the A-F spirits category. Spanning brand positioning, creative strategy, […]
Independent design agency Sunhouse doubles the pleasure with its designs for Magnum® Double Sunlover and Magnum® Double Starchaser, two new extra indulgent limited editions ice creams. With lockdowns and social distancing a thing of the past, Magnum® wanted the world to enjoy the pleasure of being together again with two new Doubles variants pushing flavour […]
MOJT is a range of ready-to-serve bottled cocktails bringing Chinese megacity cocktail culture to Gen Z consumers. Created in collaboration with world-renowned mixologists and bartenders from the likes of The Gibson Bar, London & Danico, Paris, the new-to-world brand was created to disrupt the ready-to-drink category. Different from the existing pre-mixed cocktail brands, its large […]
Manchester’s Duerrs & Sons Ltd is launching its first Peamutt Butter Christmas gift pack exclusive to Sainsbury’s. To say, “Yappy Holidays” Peamutt Butter has launched the perfect treat-and-toy combo that promises to keep your dog entertained this Christmas. The gift box includes a specially designed ‘snow scene’ winter jar of Peamutt Butter (340g) that sits […]
As part of its continued evolution into a global lifestyle brand, ELLE, the biggest-selling fashion magazine & authority on style, was looking to create its own coffee brand that could compete with the likes of Illy and Nespresso. For a new-to-market coffee brand in an incredibly crowded category, instant brand recognition was essential, so our […]
The FAB Awards provided a bit of much needed cheer this week with the 25th Edition of their Awards streamed “online” on YouTube. The beautiful and exclusive Hurlingham Club in London was swapped for a “virtual” Awards Presentation streamed exclusively on YouTube in honour of the Finalists and Winners of The 25th FAB Awards! FAB extended an open invitation to the entire Marketing Communications […]