Smirnoff X1 launches limited-edition Day of the Dead packaging and campaign

Smirnoff X1 launches limited-edition Day of the Dead packaging and campaign

Smirnoff X1 has revealed a new limited-edition flavour for this year’s day of the dead: Spicy Tamarind Vodka. Brand design agency Vault49 delivered the campaign and packaging design, inspired by Mexican tradition. After spending time with the Smirnoff X1 team in Mexico at the Day of the Dead celebrations, Vault49 created a concept that captured the vibrant, […]

Kingdom & Sparrow gives a new lease of life to Young’s heritage ale brand

Kingdom & Sparrow gives a new lease of life to Young’s heritage ale brand

Kingdom & Sparrow has rebranded one of the UK’s most celebrated heritage beer brands to help them appeal to a newer generation of beer-drinkers.  Young’s, with a brewery dating back to 1831, was under pressure to revitalise and refresh. Kingdom & Sparrow was brought in to give the brand relevance in today’s market whilst maintaining […]

Dorset Sea Salt Co. crystallised with sharp new look by The Collaborators

Dorset Sea Salt Co. crystallised with sharp new look by The Collaborators

Dorset Sea Salt Co. has revealed a brand new look for its range of natural and flavoured sea salts, a year after winning The Seed Fund’s annual prize. Having worked closely with the start-up accelerator’s mentors, including branding and marketing consultancy, The Collaborators, the Portland-based producer has now created a contemporary new image to bring […]

Start-up Brand DRINKS3 Launches New Responsible WATER3 in SIG’S Combidome Carton Bottle

Start-up Brand DRINKS3 Launches New Responsible WATER3 in SIG’S Combidome Carton Bottle

To help achieve its goal of becoming the UK’s lowest carbon footprint drinks brand by 2022, start-up DRINKS3 (Drinks Cubed) has launched its new premium mineral water in SIG’s unique combidome carton bottle with SIGNATURE packaging material. WATER3 (Water Cubed) is a pure mineral water product sourced from the valleys of Lower Saxony in Germany. […]

Ziggurat Brands Redesign Greene King’s Flagship Beer

Ziggurat Brands Redesign Greene King’s Flagship Beer

Ziggurat, Greene King’s long-term strategic brand partner, has rebranded its flagship beer, Greene King IPA, the nation’s favourite IPA.  The new branding is a confident change, going back to the brands original roots.  First brewed in 1928, the new identity celebrates the partnership of the pioneering founders Benjamin Greene and Frederick King. Brett Goldhawk, Managing Partner at Ziggurat […]

Standout Packaging From Free-From Brands Increases Market Share

Standout Packaging From Free-From Brands Increases Market Share

The free-from sector is booming and more food products are competing in this space. So outstanding packaging design is seen as key in attracting the ‘lifestyle’ shopper. Not just those consumers who follow a free-from diet for medical reasons, but also those customers looking to reduce their sugar, dairy and gluten intake as part of […]

Kitu’s Super Creamer Brings Healthy Holidays Home with Seasonal Flavours in SIG’s Combidome Packaging

Kitu’s Super Creamer Brings Healthy Holidays Home with Seasonal Flavours in SIG’s Combidome Packaging

As the leaves change colours and the sweaters are brought out from the back of the closets, similar familiar sights appear signifying the start to the holiday season. With this, seasonal flavours and treats are also abound to spread the cheer. The Super brand from KITU brings the spirit home with the launch of its […]

Rock Rose Gin is First with Fully Recyclable Gin Pouches for the Post

Rock Rose Gin is First with Fully Recyclable Gin Pouches for the Post

Rock Rose Gin, has become the first gin available in fully recyclable pouches that can be returned to Dunnet Bay Distillery in Caithness, freepost via standard Royal Mail. Once at the distillery, the pouches will be collected by Terracycle where they will be recycled into new items. The green innovation, the first of its kind in […]

PZ Cusson’s baby food brand Rafferty’s Garden relaunches with new branding and packaging by WhatCameNext_

Leading Australian brand agency WhatCameNext_ has redesigned PZ Cusson's wet baby food brand Rafferty’s Garden across Asia Pacific, bringing the brand back into the hearts of consumers.

PZ Cusson’s baby food brand Rafferty’s Garden relaunches with new branding and packaging by WhatCameNext_

Convenient baby food is a hugely emotive area with a short audience engagement time of under two years. Traditionally the category leader, Rafferty’s Garden was losing audience confidence. A large, disparate, linear product range was difficult to navigate and people were beginning to seek out other brands that met their ‘closer to nature’ lifestyle and beliefs. Rafferty’s Garden challenged […]

Thirst Craft create a nature and nurture-inspired range of wines for Born and Raised

Thirst Craft create a nature and nurture-inspired range of wines for Born and Raised

At six years old Born and Raised, a range of low intervention, small batch wines from Heathcote Victoria, partnered with Thirst Craft to grow up their brand. When it comes to the wild and wonderful world of natural wine, brands tend to opt for creative chaos rather than conformity. But when every label is a […]

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