Nude Brand Creation introduce the new packaging for 叠川The Chuan Pure Malt Whisky. Leading the way in a new category, this first-ever product of The Chuan celebrates the vision of Pernod Ricard to create a prestige malt whisky made in China. The new packaging developed by Nude Brand Creation draws inspiration from the timeless architecture of […]
New Johnnie Walker Blue Label Limited Edition Design is created by one of the worlds’ most influential visual artists, James Jean Johnnie Walker, the world’s number one Scotch Whisky, today announces an intricate new Johnnie Walker Blue Label Lunar New Year Limited Edition Design created by one of the most influential visual artists in the […]
Brand design agency, Lewis Moberly, has partnered with leading organic baby food brand, Little Freddie to create a new design system for its portfolio of products as it expands across markets and introduces fully recyclable packaging. Founded in 2014 by parents Piers Buck and Taslim Ho, the business was born from the couple’s frustration at […]
B&B studio has worked with Nestlé on a global redesign for its much-loved heritage chocolate brand Baci. While in recent years, this 100-year-old brand had adopted a more ‘global’ feel, the aim of this design refresh was to help Baci reignite its status as a true Italian icon. Having carefully analysed the existing brand design […]
SIG Foundation is proud to receive international recognition for its project “Cartons for Good”, which uses SIG‘s expertise in filling technology to help communities process and preserve their food into meals locally. The prize, which is awarded annually by the SAVE FOOD initiative, was presented to the Foundation on December 13, 2023, in Cairo at […]
Artisanal Lebanese nut company Castania has been given the elevated packaging and brand design system it needs to enter premium global markets, courtesy of London-based brand acceleration agency bluemarlin. The new packaging and brand identity means Castania, a multigenerational family-run business from Beirut, now stands apart from mass-market competitors such as KP and Planters. It […]
Metsä Board collaborated with industry leaders to re-design a favorite of the frozen food aisle: ice cream cone packaging. The team looked into different stages of the value chain, ranging from material production, to ink usage and logistics. The result is a packaging with a significantly lower climate impact. The team of design, printing and […]
Really Good Beer Society are on a mission to create gorgeous beer that helps solve important problems whilst you’re drinking it. Each beer is partnered with a charity and a percentage of sales donated with each purchase. Business Challenge The craft beer category is awash with activist brands, who talk a good game but fail […]
€10m center will speed up new packaging and product developments SIG is celebrating the official opening of its €10 million Packaging Development Center Europe, located at the site of the company’s packaging plants in Linnich, Germany. The center will accelerate new and most sustainable packaging developments and offer SIG customers added value. The new center […]
As the pet sector booms and own-brand leaves behind its budget connotations, Asda has relaunched its pet food ranges – Hero for dogs, Tiger for cats – with a bold, playful look and feel. The retailer enlisted branding, design and communications agency STORMBRANDS to refresh and modernise its pet brand offerings in the face of increasing competition, […]