Guinness Extra brings Guinness’ Official Beer partnership with the Premier League to life in key markets by celebrating “Extra” fans and the matchday rituals that travel across time zones. Guinness today unveils a new campaign for Guinness Foreign Extra Stout (FES) as part of its Premier League sponsorship. Guinness Extra is a campaign designed to […]
Lee Kum Kee champions a growing cultural occasion with a UK- and EU-wide investment programme Chinese New Year (CNY) remains one of the world’s most significant cultural occasions and yet, in the UK and wider Europe, it is still an under-leveraged retail moment with substantial headroom for growth. As awareness of Asian cuisines accelerates and […]
A new partnership between McDonald’s and Crayola, facilitated by creative consulting agency tms, is filling the world with creativity – one Happy Meal at a time. Launching March 6, The Crayola “Planet McDonald’s” Happy Meal boosts fans into an epic adventure set in a new galaxy of color and imagination, filled with toys built for […]
Harrison, specialists in hospitality architecture, interior design and brand storytelling, has announced a new strategic partnership with food and beverage consultancy experts, Conceptional, a leading food and beverage consulting firm specialising in hotels and experience-driven environments, food and beverage consultancy experts. Together, they will create a new client-focused solution which marries operational excellence and strategic design, helping […]
The integration delivers forecasting accuracy through access to global demand data and benchmarking insights from 60,000+ OpenTable restaurants Distil.ai, the AI-powered data platform for restaurant groups, has announced a strategic partnership with OpenTable, a global leader in restaurant technology, that reshapes how multi-site operators forecast revenue and manage availability. From the collaboration comes a new tool […]
For one of the world’s most endangered birds, 2025 brings a rare moment of hope. The Great Indian Bustard or ‘Godawan’ – a species once on the brink of extinction, with only 100 birds left in its homeland of Rajasthan, has seen its population climb to 173. To honour this fragile but significant rise, Godawan […]
Havana Club, a leader in the world of premium and above rums, has unveiled its latest global creative collaboration, with a limited-edition Havana Club Añejo 7 Años bottle, designed in partnership with fashion powerhouse Martine Rose. The striking new design for the brand’s flagship expression unites Havana Club’s Cuban spirit and craftmanship with Rose’s Jamaican […]
Canned Wine Group announce a new partnership with Ocado in support of The Drinks Trust. From 22 September until 31 December 2025, 10p from every can of Gamay and Verdejo bought for delivery via Ocado will be donated directly to the drinks and hospitality charity. The Drinks Trust provides vital wellbeing services, financial assistance, and […]
Intertype Studio were briefed by Olipop to partner with Paramount to launch a new flavour of soda, and create a SpongeBob edition to coincide with the release of the new SpongeBob Search For Squarepants movie, placing Olipop at the heart of this cultural moment and growing brand awareness with a huge new fan base. We […]
Mrs Crimble’s, the gluten-free cakes and bakes brand owned by Ecotone UK, has announced its partnership with breast cancer awareness charity CoppaFeel!. For Breast Cancer Awareness Month in October, the brand is launching eye-catching limited-edition pink packs of its best-selling DoubleChoc Macaroons. Along with their pink takeover, packs will also be adorned with the CoppaFeel! […]