Food-waste-fighting fruit and veg delivery service Oddbox has worked with Hell Yeah! to create its first ever TV campaign. The work, launching as we enter the new year, celebrates the positive community of Oddboxers with the story of two neighbours who bond over their Oddbox delivery. The ad shows the neighbours leaving the house in […]
Dentsu UK&I’s Carat UK has secured a brand-new partnership between MOWI Salmon and ITV1 & ITVX’s brand new peak time series Next Level Chef, fronted by Gordon Ramsay, launching on Wednesday 11th January 2023. The broadcast sponsorship is MOWI’s first in peak time and idents featuring their premium Scottish salmon fillets and slices will appear […]
In his first beer partnership, Rafael Nadal will represent Amstel ULTRA® and Amstel 0.0 over the next three years, as the brands expand into new markets globally.
Amstel ULTRA®, the premium low-carb, low-calorie light beer, has recruited Tennis legend, Rafael Nadal as a global ambassador for its growing lifestyle product offerings, including Amstel ULTRA® and Amstel 0.0. The three-year deal which marks Nadal’s first partnership with a beer brand, will see the tennis star support the continued expansion of the Amstel brands […]
The FAB Awards — International Food and Beverage Creative and Effectiveness Awards — is pleased to announce the continuation of their partnership with Google UK Ltd for the sixth consecutive year. Now in their 22nd year, FAB is one of the only Awards program focused entirely on work done for Food And Beverage brands and outlets. It recognises the critical […]
As part of Birds Eye’s ongoing £6m marketing campaign, ‘Eat in Full Colour’, the frozen food supplier has teamed up with Sainsbury’s to deliver an eye-catching aisle takeover to disrupt shoppers in store and encourage them to add a wider variety of frozen vegetables to their trolley. Running at the Kiln Lane store near Epsom […]
Hennessy, one of the world’s best-selling Cognac, and global artist Maluma announce a new formal partnership in time for Hispanic Heritage Month, bringing to life the spirit of the brand’s “Never stop. Never settle.” mantra for Latinx audiences. Embracing the music industry has always been part of Hennessy’s DNA, recognising creative minds who blend a […]
100 seasons of the National Football League (NFL) means 100 seasons of game winning touchdowns, fans repping their favourite teams, and unforgettable moments of celebration. From the most memorable endzone dances to a fan’s 15 seconds of fame on the jumbotron, Pepsi, the official soft drink of the NFL for more than 17 seasons, salutes […]
In a typical week almost 2.6 million people aged 65 and over speak to three or fewer people they know, with over 225,000 often going a week without speaking to anyone at all. New research revealed by Cadbury Dairy Milk and Age UK illustrates the impact of loneliness with over half a million of those […]
One brewery from Logan Square, Chicago, IL. One brewery from the hop fields in Yakima, WA. One whiskey from Midleton, Ireland. That’s the intercontinental collaboration Jameson unveiled with the launch of Jameson Caskmates Bale Breaker Limited Edition and Jameson Caskmates Revolution Brewing Limited Edition. As a brand that grew up in neighbourhoods across the country, Jameson has always celebrated the […]
Maspex Wadowice Group, one of the biggest food manufacturers in Central and Eastern Europe, continues its close partnership with SIG, as it rejuvenates its popular juice brand Tymbark, using the innovative combidome carton pack. This is the first time the unique carton bottle has been launched in Poland. Looking for stand out on-shelf differentiation, Maspex […]