Tia Maria is partnering with Virgin Atlantic to offer its iconic Coffee Cocktails in the air this June. Designed to engage both trade and consumer audiences, the partnership will see the brand’s classic Espresso Martini and Tia & Tonic served during five Upper Class transatlantic flights. Tia & Tonic will also be available in Premium […]
Starbucks announced it will form a global coffee alliance with Nestlé to accelerate and grow the global reach of Starbucks brands in Consumer Packaged Goods (CPG) and Foodservice. With a shared commitment to ethical and sustainable sourcing of coffee, this alliance will transform, expand and elevate both the at-home and away-from-home coffee and related categories […]
Expo 2020 Dubai and leading global food and beverage company PepsiCo have joined forces with a shared vision to work together towards a healthier and more sustainable future in the lead-up to, during and beyond the next World Expo in 2020. At the signing ceremony today at the Expo 2020 site in Dubai South, UAE […]
Matthew McConaughey and the legendary Wild Turkey Distillery are proud to announce the introduction of Wild Turkey Longbranch, a collaboration between the iconic whiskey brand’s creative director and Master Distiller Eddie Russell. Inspired by McConaughey’s Kentucky and Texas roots, this rare small-batch Kentucky bourbon is refined with Texas Mesquite and oak charcoals – a unique […]
W has created an exclusive collection of GIFs with Chelsea Football Club as part of Carabao Energy Drink’s partnership with the Premier League Champions. The GIFs, featuring a number of Chelsea stars including Eden Hazard, Willian and Marcos Alonso, were devised by W and produced with Chelsea FC ahead of their UEFA Champions League clash […]
Belvedere Vodka and award-winning musician-actor-activist, Janelle Monáe, have come together for a two-year collaborative partnership to bring to life powerful co-created content and experiences. Launching in Los Angeles around cinema’s most iconic awards show, Belvedere and Monáe will premiere inspiring projects aimed at propelling next-generation voices across film, music and the arts. The special collaboration will champion […]
Premium water brand, Icelandic Glacial, announced that it has partnered with Coca-Cola European Partners Iceland to expand the brand’s distribution footprint throughout the Icelandic market. Coca-Cola European Partners is the world’s largest independent Coca-Cola bottler by revenue and will distribute and sell Icelandic Glacial’s portfolio in the Icelandic region along with current portfolio of beverages. Icelandic […]
The FAB Awards — International Food and Beverage Creative and Effectiveness Awards — is pleased to announce the continuation of their partnership with Google UK Ltd via their YouTube brand. This will be the 4th consecutive year that Google has teamed up with FAB. As per the partnership, YouTube will co-host The 3rd FAB Forum on […]
Two pioneers of craft brewing and distilling, Innis & Gunn and Tullamore D.E.W. Irish Whiskey, have collaborated for the first time to create Kindred Spirits, a limited edition Scottish stout aged using triple distilled Irish whiskey barrels. Using a unique barrel ageing process developed by the brewing team at Innis & Gunn, Kindred Spirits is […]
Häagen-Dazs has announced world #3 tennis player and self-confessed ice cream fanatic, Grigor Dimitrov, as its new global ambassador. Having unveiled a landmark rebrand in 2017 and a continued partnership with iconic Grand Slams such as Wimbledon and Australian Open, endorsing one of the most popular rising stars of the sport has further cemented the […]