Premium water brand, Icelandic Glacial, announced that it has partnered with Coca-Cola European Partners Iceland to expand the brand’s distribution footprint throughout the Icelandic market. Coca-Cola European Partners is the world’s largest independent Coca-Cola bottler by revenue and will distribute and sell Icelandic Glacial’s portfolio in the Icelandic region along with current portfolio of beverages.
Icelandic Glacial’s naturally alkaline spring water is sourced and bottled locally at Iceland’s Ölfus Spring. The water is exceptionally pure, being naturally filtered by the lava rock through which it flows. Nothing is added or taken away.
“We’re very excited to be working with CCEP,” says Icelandic Glacial Chairman and Co-Founder, Jon Olafsson. “We’ve made significant efforts to grow the Icelandic Glacial brand globally and are pleased to now be able to expand our reach at our home base.”
“With the growing number of tourists in Iceland, we see a huge opportunity to add premium spring water to our portfolio to better serve our customers and be better equipped to offer solutions to consumers, especially in HORECA and tourist outlets,” says Carlos Cruz, Country Director of Coca-Cola European Partners in Iceland. “Also, we are proud to list a carbon neutral brand in our portfolio which supports our ‘This is Forward’ sustainability strategy extremely well.”
Icelandic Glacial is currently available in 24 countries worldwide. As the world’s first certified carbon neutral bottled water brand, Icelandic Glacial maintains a commitment to using 100% natural green energy to fuel its production in addition to using fully recyclable packaging and sustainable shipping methods.
Source: Icelandic Glacial