In an attempt to encourage its tourists to behave more responsibly, Inspired by Iceland has launched the world’s first premium tap water brand. Kranavatn, Icelandic for tap water, is being promoted as a free, abundant, high quality product for consumption from any tap. By promoting its tap water, Inspired by Iceland – the official brand for Icelandic tourism – hope to be a […]
To bring some fun to the Christmas food shop, supermarket chain Iceland has trialled a new concept – Shopping on Ice. A world first, supermarket aisles in their Stratford branch were transformed to ice. A team of 12 ice rink experts worked through the night, refitting the entire store with 250 square meters of synthetic […]
Finish brewery Tornion Panimo has made a beer celebrating NATO troops who caused Reykjavik’s bars to run out of beer this month during a four-day exercise in Iceland. On 25 October to 7 November, NATO organised the biggest military exercise since the cold war. The NATO-led Trident Juncture 18 war game took place in Norway and involved […]
As far as the Brazilian beer brand, Skol, was concerned, there was lots of support for Iceland on June 17. Despite being the country with the smallest population to enter the competition, the beer brand launched a campaign for Brazilians to increase their number of supporters. There are many reasons for this support. Brazil and […]
Premium water brand, Icelandic Glacial, announced that it has partnered with Coca-Cola European Partners Iceland to expand the brand’s distribution footprint throughout the Icelandic market. Coca-Cola European Partners is the world’s largest independent Coca-Cola bottler by revenue and will distribute and sell Icelandic Glacial’s portfolio in the Icelandic region along with current portfolio of beverages. Icelandic […]
Iceland have partnered with the ultimate mince pie ambassador, Santa Claus to help spread the word about their award winning mince pies. The frozen food specialist along with Karmarama, parodied three popular YouTube video genres – The Haul Video, an Unboxing and a Buzzfeed inspired blind taste test. Credits: Project Name: Iceland Vloggers Creative Agency: Karmarama Creative […]
PizzaExpress has made its first move into the frozen category with the launch of Artisana, an exclusive range for frozen retailer, Iceland. Following their work on the redesign of the PizzaExpress ‘At Home’ retail packaging earlier in 2016, strategic brand and packaging design agency Bulletproof was appointed to create the packaging design for this new […]
This spring, Iceland’s traditional and nutritious yogurt, skyr, is set to conquer British shores. Arla Skyr is made from skimmed cows milk and is carefully made following traditional Icelandic methods, which results in a delicious, silky texture that is low in fat, reduced in sugar and naturally high in protein. Known for their strength and […]
Move over Greek yogurt! The legendary thykk yogurt of remote Icelandic villages has taken our shores by storm and earned a coveted place on Whole Foods shelves across the nation. In Iceland, yogurt, skyr, is thick, fat-free, protein and calcium rich, and low in sugar. A signature food of Iceland since the 9th century, it […]
Just when you thought the horsemeat saga was behind us, another company’s beef product has shown traces of horsemeat in it. Earlier this week, a third-party French supplier alerted Findus to concerns that the beef lasagne product did not “conform to specification”. The Food Standards Agency (FSA) has now revealed that Findus had tested the […]