Smari Debuts Grass-Fed, Organic Icelandic Yogurt in US

Move over Greek yogurt! The legendary thykk yogurt of remote Icelandic villages has taken our shores by storm and earned a coveted place on Whole Foods shelves across the nation.

In Iceland, yogurt, skyr, is thick, fat-free, protein and calcium rich, and low in sugar. A signature food of Iceland since the 9^th century, it kept the Vikings strong through long dark winters, where food preservation was essential. And skyr preserved Icelanders, becoming a part of songs, folk tales, and every table.

Founder Smari Asmundsson learned the secrets of skyr-making from an 82-year-old dairyman from Egilsstaoir. He advised, “Get the best milk. Skim the fat. Add live cultures. Let it set. Strain the liquid. When it looks really thykk, strain even more.”

Smari yogurt has more protein per serving than any other yogurt in the U.S. It’s thicker and creamier than most other yogurt, even Greek yogurt, and it is the only certified organic Icelandic yogurt available.

The milk and fruit are not treated with hormones, pesticides, or herbicides. And the cows are grass-fed Jerseys and Guernseys that make richer, thicker, more nutritious, better-tasting milk.

Available in Pure, Strawberry, Blueberry and Vanilla, Smari flavors are made with organic fruit, vanilla extract, and a touch of cane sugar. Think pure and natural – think Smari! It’s better for you and your kids too.

Smari is available nationally including over 170 Whole Foods locations.

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