Pure Designs Launch Packaging for Glorious Street Food Soups

Pure Designs Launch Packaging for Glorious Street Food Soups

Glorious has launched a new range of street food soups with design by Nottingham based brand and packaging specialist Pure. As a brand, Glorious changed the notion of soup from a winter warmer into a taste exploration with recipes inspired by ingredients and flavours from around the world. The new range sits perfectly with the […]

Pure Designs Customised Bottle Label For Borderfields’ Cancer Research UK Partnership

Pure Designs Customised Bottle Label For Borderfields’ Cancer Research UK Partnership

The UK’s premium cold-pressed rapeseed oil brand, Borderfields, has teamed up with Race for Life to raise money for the charity Cancer Research UK. To publicise the activity a customised bottle label that unites the two brands has been designed by Nottingham brand & packaging agency Pure, free of charge. As Cancer Research UK’s Race […]

Pure Provides Branding For New London Centric Crisp Brand

Pure Provides Branding For New London Centric Crisp Brand

New premium crisp brand London Flavours has launched in the highly competitive UK savoury snacks market. The brand & packaging designed by Pure has an intriguing flavour of London about it, capturing the spirit of the capital through events in its recent history, with themes and imagery chosen to maximise the brand’s noticeability. London Flavours […]

Pure Helps Ocado Capitalise on the Free From Food Trend

Pure Helps Ocado Capitalise on the Free From Food Trend

Online supermarket Ocado has launched 40 new own brand products across three ranges; Free From, Vegetarian and Vegan, with brand and packaging design by Pure. The new ranges target consumers’ growing demand for foods that are gluten, dairy and meat free. The majority of the newly released products fall into the Free From category, 27 […]

Pure Redesigns Glorious Brand Packaging

Pure Redesigns Glorious Brand Packaging

Nottingham based design agency Pure has redesigned the packaging for Glorious soups, one of the UK’s leading fresh soup brands. The soups, which are produced by TSC Foods, are available in-store at Asda, Sainsbury’s, Morrisons, Waitrose, Tesco and Budgens, as well as online from Ocado. Connoisseurs of soup packaging will notice the redesign sees a […]

Pure Creates Quirky Challenger Brand Free of Charge

Pure Creates Quirky Challenger Brand Free of Charge

Nottingham based design agency Pure has created the brand & packaging for independent food maker The Quirky Cook as part of a company scheme called ‘Purely Because.’ Founded by Kay Wagstaff in 2008, The Quirky Cook produces chutneys, relishes and preserves from home. Pure’s David Rogers explains, “I came up with ‘Purely Because’ a few […]

Pure Helps The Nantwich Cheese Company Launch Into Retail

Pure Helps The Nantwich Cheese Company Launch Into Retail

Brand & packaging agency Pure has just completed packaging designs for two retails brands for the Nantwich Cheese Company. Well established in the wholesale cheese market, this was Nantwich’s first taste of consumer branding. The project required Pure to develop a core Nantwich Cheese brand for ‘value’ supermarkets and a second brand for 99p stores. […]

Pure Helps Loddon Celebrate 10th Anniversary

Pure Helps Loddon Celebrate 10th Anniversary

Brand & packaging company Pure has designed celebratory packaging for real ale company Loddon, for a limited-edition ale created to mark the brewery’s 10th anniversary. With Pure’s design befitting the premium quality of the product and this important milestone in the company’s history. The commemorative bottle label and tube are presented in black and ingeniously […]

Smari Debuts Grass-Fed, Organic Icelandic Yogurt in US

Smari Debuts Grass-Fed, Organic Icelandic Yogurt in US

Move over Greek yogurt! The legendary thykk yogurt of remote Icelandic villages has taken our shores by storm and earned a coveted place on Whole Foods shelves across the nation. In Iceland, yogurt, skyr, is thick, fat-free, protein and calcium rich, and low in sugar. A signature food of Iceland since the 9th century, it […]