Nomadic Dairy Goes Vitamin D Positive For Yogurt

New Yogurt+ Range Addresses The ‘D-Deficit’

Nomadic Dairy Goes Vitamin D Positive For Yogurt

Nomadic Dairy is introducing Yogurt+, a range of twenty yogurts and yogurt drinks across four formats that are boosted with 100% of an adult’s vitamin D.    Designed to counter what Nomadic calls the ‘D-Deficit’ – the shortfall of Vitamin D in most Briton’s diets – the yogurts are also high in protein, with the naturally healthy qualities […]

YOP joins forces with LDN UTD to launch “YOP Esports Champs”

YOP joins forces with LDN UTD to launch “YOP Esports Champs”

Leading drinkable yogurt brand YOP from Yoplait has partnered with LDN UTD, the esports organisation that unites social responsibility, to be title sponsor for December’s Inter-Borough Esports Championships.  Taking place in collaboration with the Mayor of London, the competition aims to engage residents of Hackney, Lambeth, Lewisham, and Kingston, in partnership with outreach groups, including […]

BIOTIFUL Launches Four Strong Kefir Yogurt Range

Taking Kefir expertise into the mainstream yogurt category

BIOTIFUL Launches Four Strong Kefir Yogurt Range

Biotiful, the UK’s category leader in gut-friendly Kefir drinks and snacks, today announces a move into the mass market, with the launch of a brand new Yogurt range.  Delicious and creamy with natural immunity support, there are four all-natural flavours; Original, Raspberry & Pomegranate, Mango & Lime, and Honey & Ginger.  Available in 400g pots, […]

Plant based kids yogurt branding by Kingdom & Sparrow

Plant based kids yogurt branding by Kingdom & Sparrow

Plant based yogurt alternative for kids, Little Bandits, has just launched with branding by UK agency Kingdom & Sparrow. The product has already secured its first major supermarket listing in Asda, with 157 stores nationwide.  Kingdom & Sparrow were enlisted by founder Jess Harris at the beginning of the product’s journey, and having identified Jess’s […]

noosa & BSSP Team Up To Get “Full on Tasty”

noosa & BSSP Team Up To Get “Full on Tasty”

Visual ASMR and #OddlySatisfying are having a moment in meme culture, with more and more people looking for that next ‘satisfying’ fix. Delicious yoghurt brand, noosa, knows a thing or two about visually enticing content – leaning into this trend for its latest “Full On Tasty” campaign which launched yesterday, putting its beloved, products center […]

Rachel’s Organic “Taste for Rebellion” Campaign Tells Trailblazing Story of Three Generations of Female Farmers

Rachel’s Organic “Taste for Rebellion” Campaign Tells Trailblazing Story of Three Generations of Female Farmers

Rachel’s Organic, the natural yogurt brand, is launching a new advertising campaign to celebrate its unique and pioneering family heritage. krow has created a 20-second film that recognises Rachel’s Organic history, showing viewers that it’s taken three generations of female farmers to make their yogurt as good as it is today. The agency’s first work […]

Coley Porter Bell Designs Müllerlight’s First Italian-Style Yogurt, Amore

Coley Porter Bell Designs Müllerlight’s First Italian-Style Yogurt, Amore

Müllerlight launches its first Italian-style super-creamy tasting yoghurt, Amore, offering its health-conscious customers a special moment of ‘me time’ indulgence that is fat free. The Müllerlight Amore packaging was designed by the UK’s leading brand design agency, Coley Porter Bell, and communicates ‘delicious creamy indulgence, the Italian way’. The design for the three luxurious flavours […]

Petits Filous Launches New £3m Campaign to Support Child Development

Petits Filous Launches New £3m Campaign to Support Child Development

Leading kids Fromage Frais brand Petits Filous has announced a new communications programme, taking on an important, topical opportunity for kids’ development. The campaign will kick off with activity revealing the power of Free Play (unstructured, voluntary, child-initiated activity). With a £3 million media spend planned throughout 2018. ‘Free Play’ is child led play which helps […]

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