As the plant-based sector enters a more mature phase after years of rapid growth, York based Vegan Food Group (VFG) has enlisted strategic marketing consultancy Big Black Door to unlock the next chapter for two of Britain’s most recognised plant-based brands: VFC and Meatless Farm. The high-intensity strategy sprint will see Big Black Door spearhead […]
B&B has partnered with The Herbtender on the launch of a range of five organic teas, crafted with adaptogens, functional mushrooms and herbs. The agency worked on the original brand creation of The Herbtender – covering brand positioning, creative strategy, naming, brand design and packaging – across its initial product offering of adaptogenic supplements. The […]
Multichannel campaign marks the first creative campaign for Cadbury’s Parents to Kids range in several years, which includes products such as Cadbury Dairy Milk Freddo and Little Bars Cadbury has today launched a new multichannel campaign in partnership with Merlin Entertainments, with the aim of making it easier than ever for families to create lasting […]
Pioneering partnership brings sustainable, tech-driven dairy innovation to the mainstream In a significant leap for sustainable food innovation, Dutch retailer Albert Heijn has this week launched a new range of dairy and plant milk blends – a major first for the European retail sector. Behind this industry-defining move are two trailblazers in dairy and food-tech: […]
Mutually beneficial collaborations make the world go round and nowhere is this truer than within food & drink, where significant time and energy is spent forging idyllic flavour marriages between sublime beverages and moreish snacks. This June sees The Craft Gin Club’s growing community of inquisitive foodies reacquainted with Popcorn Kitchen, whose cool zingy Chocolate […]
Borough Broth, the UK’s leading brand in organic, slow-cooked bone broths, is proud to announce its latest retail partnership – with Tesco, the UK’s largest supermarket. From today, Borough Broth’s award-winning Organic Chicken Bone Broth and Organic Beef Bone Broth will be available across a number of Tesco stores and online. This launch comes as […]
Clipper Teas, Fairtrade’s longest-standing tea partner has announced its headline partnership with Glastonbury Festival, for a second consecutive year. As the Official Tea of the UK’s largest music festival, Clipper has launched a limited-edition exclusive Glastonbury-pack deal. While festival goers look out for the much-anticipated ticket resale, Clipper is giving away 10 pairs of tickets […]
Greatergood® Brand Design Agency has partnered with Oddbox on the design of their first retail product range – a line of fresh cooking sauces crafted from rescued vegetables. The Challenge: Differentiating Freshness in a Saturated Market Entering the retail space, Oddbox faced the challenge of distinguishing their fresh cooking sauces from the plethora of jarred options. […]
Independent brand design agency Vault49 is pleased to share the details of its partnership with Pronghorn in support of the launch of their new bourbon whiskey Edmonds Honor, an ultra-premium bourbon that celebrates the untold story of Edmond Albius, the overlooked Malagasy prodigy botanist who revolutionized vanilla cultivation through hand pollination in the 1800s. Aged […]
New Johnnie Walker Blue Label limited edition design for Year of the Snake is second design created by influential visual artist Johnnie Walker, the world’s number one Scotch Whisky¹, today unveils a vibrant new Lunar New Year Limited Edition design for Johnnie Walker Blue Label, crafted by acclaimed Asian-American visual artist James Jean, one of the […]