Capturing the spirit of Scotland’s screen success, Edinburgh Gin celebrated its debut as the Official Spirit of the 2018 British Academy Scotland Awards. The star-studded event – considered the most prestigious date in the film and television calendar – is a celebration of Scottish talent and outstanding creative contribution. The red carpet was host to […]
Unilever and Veolia announced that they have signed a collaboration agreement to jointly work on emerging technologies that will help create a circular economy on plastics across various geographies, starting in India and Indonesia. According to the Ellen MacArthur Foundation, just 14% of the plastic packaging used globally is collected for recycling after use, with […]
Rémy Martin announced the launch of The Collector’s Series, a program that celebrates the premium promise of Rémy Martin through the collaboration of leading lifestyle brands and designers. Kicking off The Collector’s Series is an exclusive, “Just Rémy,” capsule collection designed by world-renowned streetwear designer and cultural icon Don C. The collection highlights both his […]
HEINEKEN and Formula E have reached an agreement for Heineken to become an official partner of the ABB FIA Formula E Championship. The five year partnership will begin in the forthcoming 2018/19 season and will see Heineken join the electric street racing series as Official Beer and Cider Partner. Alongside taking the exclusive designation as […]
Time Out, the leading global media and entertainment brand, has partnered with Deliveroo, the award-winning delivery service, to bring a series of four food battles to London this autumn. The Time Out Creative Solutions team, Deliveroo and the7stars are collaborating to develop and deliver an integrated content partnership across Time Out channels. Inspiring content celebrating […]
S’ip by S’well, the fun and fashionable hydration accessory from S’well, has just launched in Boots stores around the UK. The initial launch sees the S’ip by S’well range of products stocked in 166 Boots storefronts nationwide, and comes in response to growing consumer demand for reusable products that help to displace single-use plastic bottles. […]
Krispy Kreme, the global doughnut brand, has partnered with Nichols plc to add Vimto’s refreshingly different taste to a limited edition range of doughnuts. The collaboration is the first of its kind, with Vimto being the first soft drinks brand to be added to the Krispy Kreme offering. The Krispy Kreme launches are also the […]
The National Hockey League (NHL) and Jägermeister have entered into an agreement in which Jägermeister will become an official partner of the NHL in the US with the designation of “official shot of the NHL.” As part of the partnership, Jägermeister will create compelling and engaging 360-degree, integrated programs that will be supported across various […]
Premier League and Coca-Cola Great Britain have announced a new three-and-a-half-year partnership, starting in January 2019. It is the first sponsorship Coca-Cola Great Britain will activate across multiple brands within its portfolio, showcasing a range of drinks including sparkling soft drinks, water and fruit-based drinks, with low and no-sugar options. The partnership will see Coca-Cola work with the world’s most competitive […]
Following the US launch of the H41 Wild Lager, National Geographic and Heineken have introduced “A Wild Lager Story,” a branded content partnership created to bring the beer’s unique scientific – and accidental – discovery to life. National Geographic’s long-time mission has been to awaken curiosity in audiences around the world, proving to them that […]