Launching in March 2019, the integrated campaign will encompass news generation, experiential, social and brand partnership activity to deliver relevant, engaging, sustained support.
The win closely follows the agency’s rebrand, which took place last year, and is confirmation of TALK.GLOBAL’s revised positioning as a lifestyle agency with a breadth of skills delivering against FMCG briefs just as well as the beauty and fashion brands traditionally seen as their heartland.
Suzy Socker, Board Director at TALK.GLOBAL, said: “We are delighted to be working with Flora. It confirms our ability to lead a truly integrated campaign combining consumer PR, social and experiential plus everything in between. This win was an agency wide effort and is hot off the heels of our recent eBay appointment. We are looking forward to delivering some ground-breaking campaigns for Flora in 2019.”