FLORA Launches ‘Get Towns Active’ Campaign

Margarine brand inspires consumers to stay happy and healthy through new partnership with Virgin Money London Marathon, supported by marathon legend Paula Radcliffe

FLORA Launches ‘Get Towns Active’ Campaign

Upfield has announced the return of FLORA as a sponsor of the Virgin Money London Marathon ahead of The 40th Race virtual event on 4th October, having signed a four-year deal until 2023. To celebrate the partnership, FLORA has partnered with three-time London Marathon winner and World Record setter Paula Radcliffe as part of it’s campaign ‘Get Towns Active’– inspiring […]

Flora gets hearts beating with its new TTL campaign from MetropolitanRepublic

Flora gets hearts beating with its new TTL campaign from MetropolitanRepublic

Flora, a South African household favourite produced by Siqalo Foods, has launched a new brand proposition with a through-the-line campaign from MetropolitanRepublic.  Encapsulated by the new pay-off line – ‘Whatever your heart beats for, protect it with Flora’ – the proposition aims to solve the growth challenge put to agencies who pitched for the business […]

Unilever to Sell off Flora and Stork

Unilever to Sell off Flora and Stork

Unilever, which owns some of the UK’s most famous household brands, has announced plans to sell its margarine business, including Flora and Stork. The move comes as part of a wide-ranging review at the Anglo-Dutch firm, which recently saw off a takeover bid from US food giant Kraft Heinz. Analysts have said the sell-off could […]

Flora Launches £12.5m ‘Powered by Plants’ Rebrand

Flora Launches £12.5m ‘Powered by Plants’ Rebrand

Spread brand Flora has repositioned itself to consumers with a ‘Powered by Plants’ campaign drive, dovetailing with the launch of dairy-free variant Flora Freedom, as it seeks to burnish its health credentials. The re-launch will see Flora champion its plant-based ingredients including rapeseed, sunflower and linseed oils –all of which are rich in Vitamin E, […]

Flora Pro-Activ Ads Banned For Unjustified Claims

Flora Pro-Activ Ads Banned For Unjustified Claims

Unilever has been banned from running two Flora ads that make unjustified claims about its Pro-Activ spread. The Advertising Standards Authority received two complaints about two ads by Adam & Eve/DDB, which feature two women who lowered their cholesterol levels with Flora Pro-Activ. The complainants questioned whether the ads’ claim that “no other food lowers […]