Birds Eye is expanding its product portfolio with three new launches as part of its ongoing commitment to cater for the evolving needs of consumers. Providing healthy, nutritious and easy to prepare meal solutions that consumers often seek, Lightly Dusted Cod Fillets and new additions to the current Steamfresh range are set to further strengthen […]
The gluten-free industry is expected to reach $8 billion in 2013 as more people begin to adopt a gluten-free lifestyle. Pasta is one of the foods that is missed most amongst people who are living gluten-free, and yet the options for enjoying a gluten-free pasta meal fall short, with limited brands and varieties available on […]
B&B Studio has worked on the naming, design and launch of a new pasta sauce range Incredible! for soupmaker Yorkshire Provender. The consultancy was approached in January with an idea to “shake up the market,” said B&B Studio creative partner Kerry Bolt who added, “We were keen to create a whole new brand for them.” […]
Kerry Foods is investing in its first ever consumer-advertising campaign for Bisto frozen ready meals and announces plans for two new pasta meals. The ad campaign, which launches across national press and women’s magazines on 18th March, is designed to reassure consumers and highlight that they can trust in the quality of Bisto frozen ready […]