Does Denmark Love Valentine’s Day? Chocolate Brand Uses Science to Find Out

By Newsroom on February 5, 2015   Features, Food, Innovation, Latest, Launches, Marketing, Promotions  

The tradition of Valentine’s Day has never really made it big in Denmark. A recent study showed that only 2% of Danish men love Valentine’s Day. In order to turn this around, Danish chocolatier Anthon Berg, with the help of creative agency Robert/Boisen & Like-Minded, decided to investigate if they could convert some of the […]