Coca-Cola Introduces A Taxi In Which Passengers Pedal For A Discount

By Newsroom on October 25, 2013   Beverages, Features, Innovation, Latest, Launches, Marketing, Non Alcoholic, Promotions  

http://www.youtube.com/watch?v=RRxbr4eAkTg The creatives at McCann, Chile have come up with a way to help Coca-Cola promote a healthier lifestyle. A taxi was equipped with a bicycle pedal attached to a machine which calculated the discount the passenger was entitled to as he pedaled. If the passenger stopped, the discount would decrease, somehow making exercise a […]