Coca-Cola Introduces A Taxi In Which Passengers Pedal For A Discount

http://www.youtube.com/watch?v=RRxbr4eAkTg

The creatives at McCann, Chile have come up with a way to help Coca-Cola promote a healthier lifestyle.

A taxi was equipped with a bicycle pedal attached to a machine which calculated the discount the passenger was entitled to as he pedaled.

If the passenger stopped, the discount would decrease, somehow making exercise a lot more fun because of its monetary benefits.

  Beverage, Chile, Coca Cola, Discount, healthy, Innovation, Marketing, McCann, Non Alcoholic, Pedal, Promotion, Taxi