Carlsberg Launches New Campaign with McCann Hong Kong Featuring the Ultimate Smooth Talker

Carlsberg Launches New Campaign with McCann Hong Kong Featuring the Ultimate Smooth Talker

 Carlsberg Hong Kong has released its latest campaign, focused on a single-minded offering which brought successful results to the entire portfolio – the new product Carlsberg Smooth Draught and the original green label as well. Carlsberg Marketing Director Kelvin Cheng said, “The campaign proved that integrated marketing is important to target the multiple streams […]

Olympic Athletes Go for Gold in Inspiring New Coca-Cola Film

Olympic Athletes Go for Gold in Inspiring New Coca-Cola Film

Coca-Cola China this week unveiled its Olympics-themed advertising campaign that will lead up into this summer’s Rio Olympics. The campaign leverages global “That’s Gold” marketing platform of Coca-Cola by celebrating the human elements that really allow for everyone to have a “Gold Moment.” “Our challenge was to redefine ‘That’s Gold’ in a way that would […]

Sprite Rolls Out the Next Phase of its ‘Cut Through The Heat’ Campaign

Sprite Rolls Out the Next Phase of its ‘Cut Through The Heat’ Campaign

Coca-Cola South Pacific has announced the latest phase of Sprite’s ‘Cut Through The Heat’ campaign by McCann, as the brand aims to continue building on the great success it enjoyed in 2015. The latest activations are focused on extending Sprite’s relevance with a younger audience. To achieve this, Sprite have developed a multi-million, fully integrated marketing […]

Give Your Snacks Their Own Ugly Sweater with Chex’s Christmas Push

Give Your Snacks Their Own Ugly Sweater with Chex’s Christmas Push

‘Tis the season for lists of gift ideas with a wow factor. Not yet on most lists: ugly sweaters for snacks. Fortunately for flummoxed gift (and party)-givers, an on-line documentary for General Mills’ Chex Party Mix, created by McCann, features Brooklyn yarn-bombing artist, London Kaye, five very talented and bemused New Jersey crocheters, and their […]

Cinnamon Toast Crunch Introduce The Selfie Spoon

Cinnamon Toast Crunch Introduce The Selfie Spoon

Breakfast may be the most important meal of the day, but it shouldn’t stand in the way of taking a daily selfie. In a wacky marketing move, General Mills‘ Cinnamon Toast Crunch and agency McCann have invented a “selfie spoon,” which is exactly what it sounds like—a purple spoon attached to a 30-inch selfie stick. The […]

Coca-Cola Introduces A Taxi In Which Passengers Pedal For A Discount

Coca-Cola Introduces A Taxi In Which Passengers Pedal For A Discount

The creatives at McCann, Chile have come up with a way to help Coca-Cola promote a healthier lifestyle. A taxi was equipped with a bicycle pedal attached to a machine which calculated the discount the passenger was entitled to as he pedaled. If the passenger stopped, the discount would decrease, somehow making exercise a lot […]

McCann Celebrates 120 Years of Shredded Wheat

McCann Celebrates 120 Years of Shredded Wheat

Shredded Wheat goes back to its roots with a new creative advertising campaign created by McCann London, focusing on the heritage of the breakfast cereal. Featuring a new face for the brand – the inventor, Henry D Perky – the advert showcases the heart healthy benefits of this well loved breakfast with just one ingredient […]

The FAB Awards Name Daniel Bonner As Jury President

The FAB Awards Name Daniel Bonner As Jury President

Daniel Bonner has been announced as the 15th Annual FAB Awards’ Jury President for the Advertising, Interactive and Digital categories. Commenting on Daniel’s acceptance to chair the 2013 Panel, FAB Awards President N.Nayar said, “We are truly delighted to have someone of Daniel’s calibre to Chair the Jury. Daniel as a Creative and Daniel as a Leader is as […]

It’s FAB season again!

It’s FAB season again!

The entry lines for the 15th annual FAB awards are now open. The award function, which has steadily gained a strong reputation over the years, is an international programme focused entirely on work done for Food and Beverage brands. It recognises the critical contribution that outstanding creative work makes to build brands. Rewarding the leading […]